April 29, 2013
As in-house designers, we often become immersed in our companies, causing us to lose perspective on our assignments and, more insidiously, on appropriate behaviors and ethics. Learn to identify if you’ve fallen prey to “brand blindness” and adopted the company culture wholesale, and use your creativity to improve the culture instead.
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May 01, 2013
If instances of self-questioning about working in-house become a catalyst for self-doubt, why not redirect some of that energy toward constructive self-evaluation? We can’t count on having control over everything that affects our design careers, but we can establish focus, build accountability and develop a newfound sense of assurance about our professional trajectory in-house.
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AIGA has partnered with The Creative Group (TCG) to create “INitiative,” a national program to help in-house designers make a greater impact at their companies, evolve
professionally and connect with a broader network of peers.
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May 01, 2013
Curious about what goes on in-house at ESPN, Design Within Reach and LEGO®? Creative leaders from these teams came together to discuss their work and offer a glimpse of their day-to-day operations for an in-house event organized by AIGA Connecticut and The Creative Group.
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April 29, 2013
It takes a special right brain/left brain blend of interests and skills to succeed as an in-house designer. These 10 strategies will help you develop your expertise, strengthen your reputation and ultimately build a successful career in the “in-house neighborhood.”
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December 08, 2011
No business thought leader has advocated more for the
design profession than Dan Pink. His books have consistently encouraged those in the
business world to not only value and nurture their own innovative and
creative sides but to seek out and empower the right-brain individuals in their
companies. In this interview, Dan provides insights on issues unique to the in-house design community.
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In-house events
INitiative: INsights to help INhouse design teams thrive
Through “ INitiative ,” a program created by AIGA and The Creative
Group (TCG) to support in-house designers, AIGA chapters will
host local in-house design events across the country and regional “boot camps” geared toward in-house
ma
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