If you’re going to run a design-led business, it’s inevitable that you will need to talk strategy with your clients. Here are some of the types of strategies you might create as a design businessperson, plus some thoughts on how these different strategies might support the efforts of your clients.
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February 22, 2006
Are designers taking the business side of design seriously enough? Stone takes a serious look at 60 designers to address how they feel about agreements and contracts with clients.
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April 29, 2013
As in-house designers, we often become immersed in our companies, causing us to lose perspective on our assignments and, more insidiously, on appropriate behaviors and ethics. Learn to identify if you’ve fallen prey to “brand blindness” and adopted the company culture wholesale, and use your creativity to improve the culture instead.
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Case Study by Firebelly Design March 11, 2013
At the height of the recession in 2009, the Chicago neighborhoods of Wicker Park and Bucktown wanted to attract new visitors. Firebelly created this high-impact print and digital campaign—including ads on public transit—that featured products from 100 local businesses that couldn’t be found anywhere else in the city.
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July 14, 2006
Do more employees mean more money? David C. Baker wagers that growth may not mean what we think it does and how “interfacers” are the new black.
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November 27, 2012
Drawing from more than two decades of experience working on issues related to communication and culture, brand diplomat Christopher Liechty proposes a “third culture approach” for in-house creatives challenged to bridge the culture gap between themselves and their business colleagues—who sometimes seem as if the come from another planet.
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Together, design and business can solve society’s toughest problems. Attendees learned how from a wide range of industry leaders at “Gain: AIGA Design for
Social Value Conference” in San
Francisco.
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