A founding partner of the design firm Pentagram, Colin Forbes designed the practice of design itself. In 1991, he was awarded an AIGA Medal.
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Article by Joseph Kusnick November 27, 2012
What is the most common day-to-day business challenge faced by your in-house team? Whether it’s too much work, too many rush jobs, too many reviews or too much ambiguity, this piece breaks down the issues, offering strategies and solutions that target the root of every one of these challenges—faulty process.
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April 19, 2012
Andrew Shea, author of Designing for Social Change, highlights four strategies that will help you better navigate your next social-impact project.
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Article by Aquent November 09, 2011
Aquent, AIGA’s official sponsor for professional development, provides advice on why creative briefs are important, what they should include and the steps necessary for making them effective.
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March 07, 2012
In part two of a three-part conversation Bob Calvano, creative director of Merck’s full service in-house agency, shares how he’s literally and figuratively knocked down the walls within his team.
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March 07, 2012
Emily Ruth Cohen, consultant to creative professionals, gets to the root of project-related relationship and communication challenges facing so many corporate marketing and in-house design teams. Too often we blame the project brief, she says, when the real problem is a lack of attention and focus.
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July 01, 2004
An in-house design manager must continually justify the existence of the department by quantifying and communicating the ultimate value to the organization of the great work being produced.
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