November 27, 2012
Drawing from more than two decades of experience working on issues related to communication and culture, brand diplomat Christopher Liechty proposes a “third culture approach” for in-house creatives challenged to bridge the culture gap between themselves and their business colleagues—who sometimes seem as if the come from another planet.
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In this final installment of a three-part conversation, Bob Calvano, director of Merck’s Global Creative Studios, offers practical advice for the in-house team faced with an all-too-common issue—being perceived as a service provider rather than a strategic partner. Breaking down the assignment, enhancing team communication and establishing accountability are just a few of the solutions he proposes.
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Biography by Zahid Sardar
Michael Vanderbyl (2000 AIGA Medalist) is recognized for his success in merging traditionally segregated design forms like graphic design, product design and interior architecture.
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Bob Sutton, business management guru, Stanford professor and author of Weird Ideas That Work, The No Asshole Rule and Good Boss, Bad Boss, pulls from his considerable body of business research, analysis and well-informed common sense to advise in-house designers.
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In part two of a three-part conversation Bob Calvano, creative director of Merck’s full service in-house agency, shares how he’s literally and figuratively knocked down the walls within his team.
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March 07, 2012
Emily Ruth Cohen, consultant to creative professionals, gets to the root of project-related relationship and communication challenges facing so many corporate marketing and in-house design teams. Too often we blame the project brief, she says, when the real problem is a lack of attention and focus.
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January 26, 2012
There are three general types or client/designer relationships: boss/worker, friends and partners. All three types have their place, but only one of them offers the potential for truly great design to emerge.
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