This talk attempts to set the tone for the
conference by looking at different dimensions of the “value equation”
for design. Robert Fabricant drew from his personal experience at
frog, working with partners like GE and UNICEF to explore different
notions of value within design.
|
Most of us have been taught that design is about problem
solving. The problem with that view is that it places design at the end
of the process rather than the beginning.
|
In this “AIGA Voices” webcast, Nathan Shedroff discusses how to deliberately create more meaningful works of design.
|
June 06, 2013
The founder of Kansas City’s Willoughby Design shares insights on positioning the company to design for a gender-balanced world, the importance of educating clients about the value of design and what studios must do to retain their best workers in 2015 and beyond.
|
Article by Michael Lebowitz and Mark Pollard June 06, 2013
The founder and CEO of Brooklyn creative agency Big Spaceship responds to the question: “Dad, what’s design?”
|
May 23, 2013
If you’re going to run a design-led business, it’s inevitable that you will need to talk strategy with your clients. Here are some of the types of strategies you might create as a design businessperson, plus some thoughts on how these different strategies might support the efforts of your clients.
|
March 26, 2013
Team RWB is transforming the way that America supports its veterans when they return from combat. In this case study, Rule29 explains how they have helped tell the story through a comprehensive online strategy and implementation.
|