Case Study by New Kind March 25, 2013
As North Carolina prepared to vote on a constitutional amendment to ban gay marriage in 2012, New Kind partnered with the Coalition to Protect All North Carolina Families to fight back to develop and roll out a campaign against the Amendment that featured open source principles and community-focused design.
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Case Study by AMP Agency March 22, 2013
Using a mix of traditional and nontraditional approaches including ad placement at bodegas, murals, a food truck and radio spots, this campaign for the Food Bank of New York aimed to affect the eating habits of low-income teens by encouraging them to change their eating behaviors.
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July 15, 2008
What happens when signs are necessary to correct other design failings? According to Caplan, a genre is born.
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This system of 50 symbol signs, produced by AIGA and the U.S. Department of Transportation, was designed for use at the crossroads of modern life.
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November 18, 2008
Is Helvetica really the typeface of the New York City
Subway? Shaw goes myth-busting to uncover the long, storied
history.
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Case Study by MINE October 04, 2012
In order to successfully brand a new gourmet Vietnamese-inspired sandwich shop in one of San
Francisco’s most expensive retail neighborhoods, the design team sought to merge Vietnamese street culture
with
the chic sophistication of an upscale retail experience.
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September 03, 2008
Previously in Voice, Caplan wrote about the irony of
making signs to correct signs. His latest observation? Fighting
litter with litter.
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