March 20, 2013
Konjo sandals are handcrafted by a group of unskilled and previously unemployed women and men in one of Africa’s largest slums in Nairobi, Kenya. Rule29 helped introduce Konjo by providing both strategic planning advice and creative services—everything from designing the shoes to developing the name, logo and e-commerce website.
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Case Study by The Allotment March 20, 2013
Building on the reputation and legacy of the world's largest donkey and mule charity, The Allotment created a new identity and brand to communicate the charity’s core purpose—“care and devotion”—in an emotionally compelling way.
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Case Study by New Kind March 25, 2013
As North Carolina prepared to vote on a constitutional amendment to ban gay marriage in 2012, New Kind partnered with the Coalition to Protect All North Carolina Families to fight back to develop and roll out a campaign against the Amendment that featured open source principles and community-focused design.
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January 09, 2013
By now there must be few
people who are unaware of the recent uproar surrounding the University of
California’s rebranding effort. Seldom does
the media take such an active interest in design, so it was disheartening that they got their reporting so very wrong. The outcome
of that misreporting—fueled by an online petition and fanned by our very own
design community—has set back the course of design and cheated the university out of a progressive new identity.
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“Command X: Season 2” is a live graphic design reality show featuring seven up-and-coming designers who have the chance to break into the industry in front of 2,000 peers, heroes and potential employers. Throughout the conference, contestants take on a series of design challenges to complete and present on the main stage within 24 hours.
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Doyald Young receives the 2009 AIGA Medal, in recognition for demonstrating the power of a lifelong love of the craft of calligraphy, type and graphic design, for his contributions as an author and for his engaging role as an educator. Deanna Kuhlmann-Leavitt, designer and founding partner of Kuhlmann Leavitt, Inc., presents the award.
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June 02, 2011
The U.S. Department of Agriculture (USDA) unveiled a new icon and social media campaign to educate Americans about good health and nutrition. Move over MyPyramid, here's MyPlate.
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