May 21, 2013
A public campaign that brought together a local coalition of labor, faith, student and community organizations—including Occupy Kansas City—to demand that the utility company KCP&L pay its fair share in taxes and
stop raising rates on Kansas City’s 99 percent.
|
Case Study by The Allotment March 20, 2013
Building on the reputation and legacy of the world's largest donkey and mule charity, The Allotment created a new identity and brand to communicate the charity’s core purpose—“care and devotion”—in an emotionally compelling way.
|
Case Study by New Kind March 25, 2013
As North Carolina prepared to vote on a constitutional amendment to ban gay marriage in 2012, New Kind partnered with the Coalition to Protect All North Carolina Families to fight back to develop and roll out a campaign against the Amendment that featured open source principles and community-focused design.
|
Case Study by Landor Associates March 14, 2013
For Landor’s pro-bono program, Brand Aid, the design team created an entirely new visual system for Global Health Corps, a nonprofit fellowship
program with the mission to advance social justice through the health equity movement.
|
January 09, 2013
By now there must be few
people who are unaware of the recent uproar surrounding the University of
California’s rebranding effort. Seldom does
the media take such an active interest in design, so it was disheartening that they got their reporting so very wrong. The outcome
of that misreporting—fueled by an online petition and fanned by our very own
design community—has set back the course of design and cheated the university out of a progressive new identity.
|
Case Study by Comedy Central Brand Creative and The Lab October 04, 2012
A look at how this multidisciplinary design team sought to reaffirm the strength of the Comedy Central brand through a reengagement with Millennials.
|
Case Study by MINE October 04, 2012
In order to successfully brand a new gourmet Vietnamese-inspired sandwich shop in one of San
Francisco’s most expensive retail neighborhoods, the design team sought to merge Vietnamese street culture
with
the chic sophistication of an upscale retail experience.
|