May 23, 2013
If you’re going to run a design-led business, it’s inevitable that you will need to talk strategy with your clients. Here are some of the types of strategies you might create as a design businessperson, plus some thoughts on how these different strategies might support the efforts of your clients.
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January 31, 2000
Experience design is a discipline created by the reality of communication today, when no point of contact has a simple beginning and end and all points of contact must have meaning embedded in them.
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March 20, 2013
Konjo sandals are handcrafted by a group of unskilled and previously unemployed women and men in one of Africa’s largest slums in Nairobi, Kenya. Rule29 helped introduce Konjo by providing both strategic planning advice and creative services—everything from designing the shoes to developing the name, logo and e-commerce website.
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Case Study by MINE October 04, 2012
In order to successfully brand a new gourmet Vietnamese-inspired sandwich shop in one of San
Francisco’s most expensive retail neighborhoods, the design team sought to merge Vietnamese street culture
with
the chic sophistication of an upscale retail experience.
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July 18, 2012
In this final installment of a three-part conversation, Bob Calvano, director of Merck’s Global Creative Studios, offers practical advice for the in-house team faced with an all-too-common issue—being perceived as a service provider rather than a strategic partner. Breaking down the assignment, enhancing team communication and establishing accountability are just a few of the solutions he proposes.
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Design is an investment in innovative thinking, positioning, branding
and communication that creates value for businesses in terms of
competitive advantage, customer trust and loyalty, and market share.
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Coca-Cola has over 3,000 products, 450 brands, is local in over 200 countries and has close to a million employees. Managing consistency and scale requires a holistic approach to Design. David Butler discusses redesigning the company.
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