Method received a 2010 Corporate Leadership Award in April 2011 at “Bright Lights: The AIGA Awards” in New York City.
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Design is an investment in innovative thinking, positioning, branding
and communication that creates value for businesses in terms of
competitive advantage, customer trust and loyalty, and market share.
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JetBlue was recognized for reimagining the air-travel experience and building its revered brand from a people-centered, value-driven, design-based approach. Corporate Leadership Awards committee chair Connie Birdsall comments on the awardees and the nominating process. David Rockwell presents the award to JetBlue, accepted by its chief commercial officer, Robin Hayes.
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Patagonia is recognized as a leader in materials innovation and for a commitment to quality, authenticity, functionality and sustainability at every level. Julie Gilhart, fashion director for Barneys, presents the Corporate Leadership Award to Patagonia, accepted by Rob BonDurant, VP of marketing.
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The Gillette Company, recipient of a 2005 Corporate Leadership Award, is recognized for its strategy of managing its
business with a long-term, global perspective, inherently including a
role for design and innovation.
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Target Corporation, recipient of a 2006 Corporate Leadership Award, is recognized for changing the cultural understanding and appreciation of design, communicating the importance of design to consumers, and its steadfast commitment to championing and advocating design.
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Samsung, recipient of a 2007 Corporate Leadership Award, is recognized as a global leader in design-driven, user-centered, technologically innovative consumer electronics.
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