Search Results

As in-house designers, we often become immersed in our companies, causing us to lose perspective on our assignments and, more insidiously, on appropriate behaviors and ethics. Learn to identify if you’ve fallen prey to “brand blindness” and adopted the company culture wholesale, and use your creativity to improve the culture instead.

If instances of self-questioning about working in-house become a catalyst for self-doubt, why not redirect some of that energy toward constructive self-evaluation? We can’t count on having control over everything that affects our design careers, but we can establish focus, build accountability and develop a newfound sense of assurance about our professional trajectory in-house.

Curious about what goes on in-house at ESPN, Design Within Reach and LEGO®? Creative leaders from these teams came together to discuss their work and offer a glimpse of their day-to-day operations for an in-house event organized by AIGA Connecticut and The Creative Group.

It takes a special right brain/left brain blend of interests and skills to succeed as an in-house designer. These 10 strategies will help you develop your expertise, strengthen your reputation and ultimately build a successful career in the “in-house neighborhood.”

By now there must be few people who are unaware of the recent uproar surrounding the University of California’s rebranding effort. Seldom does the media take such an active interest in design, so it was disheartening that they got their reporting so very wrong. The outcome of that misreporting—fueled by an online petition and fanned by our very own design community—has set back the course of design and cheated the university out of a progressive new identity.

This past August, in-house creatives from Mary Kay, Fossil, FUNimation Entertainment and Cooper Aerobics sat down together to discuss what it takes to thrive in-house. What follows is an edited version of the panel discussion, part of a series of INitiative events organized by the AIGA Dallas Fort Worth chapter and The Creative Group.

In her talk at 2011 “Pivot: AIGA Design Conference,” Mary McBride, director of the Pratt Institute graduate program in design management, explored the evolving context for design and its implications for design decision making and social innovation.