Case Study by AMP Agency March 22, 2013
Using a mix of traditional and nontraditional approaches including ad placement at bodegas, murals, a food truck and radio spots, this campaign for the Food Bank of New York aimed to affect the eating habits of low-income teens by encouraging them to change their eating behaviors.
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Biography by Andy Grundberg
Alexey Brodovitch, art director of Harper’s Bazaar for nearly a quarter of a century and recipient of a 1987 AIGA Medal, played a crucial role in introducing into the United States a radically simplified graphic design style forged in Europe in the 1920s. He also defined the modern magazine director as one who takes an active role in conceiving and commissioning all forms of graphic art, and he specialized in discovering and showcasing young and unknown talent, particularly photographers.
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The AIGA Design Business and Ethics series outlines the critical
ethical and
professional issues encountered by designers and their clients.
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Biography by AIGA
James Miho, recipient of a 2004 AIGA Medal, is an art director of seminal campaigns for Champion Papers and the Container Corporation of America, a design educator, and a photographer.
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Biography by Steven Heller and David R. Brown
Herbert Matter received the 1983 AIGA Medal for his prodigious contribution to the development of photography and design, his lifelong prolificacy and his teaching.
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Article by Gerry Beegan July 31, 2007
Why hasn't the halftone—the early process of mass producing photomechanical images—received more recognition? Beegan connects the dots.
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Article by Phil Patton February 05, 2008
Has the ubiquity of those brilliantly colored bars rendered them unnoticeable? Not so for Patton, who sees test patterns everywhere he looks.
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