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Summer of Good_AIGA Nashville_summary image
In the summer of 2012, AIGA Nashville paired three groups of design students with professional designers. The teams used design thinking to create short-term deliverables and long-term strategies for nonprofits and then presented the work to the community. This case study features work done with Urban Housing Solutions.
A public campaign that brought together a local coalition of labor, faith, student and community organizations—including Occupy Kansas City—to demand that the utility company KCP&L pay its fair share in taxes and stop raising rates on Kansas City’s “99 percent.”
watershed_300

MSLK created Watershed, an eco-art installation, to raise awareness of the effects of continued consumption of disposable, single-use bottled water. To date, the installation has reached more than 1 million people in over 63 countries. 

Come Out Swinging is nonprofit whose mission is to be a leader in the fight against, and prevention of, the deadliest form of skin cancer—melanoma. Rodgers Townsend provided pro bono design services that led to increased financial contributions and recognition within the local community.
Community Design System 300x300
We proposed to maximize the Southside Community Land Trust’s small anniversary-year logo budget by making a flexible and generative system instead of a one-time solution. We proposed a collaborative design process with the development director, the board of directors, and their design collaborators.
CreateAthon
CreateAthon is a 24-hour creative marathon for good. Designers, copywriters and strategists work around the clock creating professional marketing materials that local nonprofits otherwise could not afford.
Wild Fire Tees summary image
When the Waldo Canyon Fire broke out in Colorado Springs this past June, a group of creatives rapidly mobilized to create Wild Fire Tees, selling custom-designed T-shirts to benefit those affected by fires statewide. Their simple goal was to sell a few hundred shirts. They underestimated by 13,000 percent.
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