New alphabet posters show off “the world’s most beautiful sustainable font”
Ryman Eco is a beautiful, free, sustainable font that uses one-third less ink than standard fonts and 27 percent less ink than the leading sustainable font. It’s estimated that if everyone used this font while printing, more than 490 million ink cartridges could be saved every year. However, no typeface has ever entered widespread use without first engaging and being embraced by the design community. Helvetica, Futura, and Century Gothic, for example, were all developed and adopted by designers long before they established themselves as popular, everyday fonts.
Ryman Eco was created by Monotype’s Dan Rhatigan and creative agency Grey London on behalf of stationery retailer, Ryman. It uses an average 33 percent less ink than a suite of standard fonts including Arial, Times New Roman, Georgia, and Verdana. The font is cleverly designed to capitalize on the ink bleed and toner spill that occurs on home and office printers.
To highlight Ryman Eco’s credentials as a credible and aesthetically pleasing design tool, creative agency Grey London has enlisted the help of some of the U.K.’s most respected design practitioners for The Alphabet Poster Project, for which 26 typographers, designers, and art directors were asked to create a unique poster featuring one letter from the Ryman Eco Alphabet.
The brief was two words long: “beautifully sustainable.” The result is a visually eclectic alphabet that celebrates the beauty of the font and serves as a reminder of its environmentally friendly purpose.
Only a single prototype of each poster was printed. They were photographed and will be displayed in a digital gallery where people can explore them in detail, download, and share them–all without using a single drop of ink. The microsite includes a host of additional content, including footage of the creators discussing what influenced their designs.
“The intention was to stress test the font and demonstrate its versatility, so we invited a broad cross section of creatives and designers with different specialties and styles to work on the Alphabet. Hopefully, what we’ve created is a series of artworks that inspire other designers to incorporate Ryman Eco into their own font libraries.” –Creative Director Andy Lockley
This article was originally published on Medium.