Ryman Eco is a beautiful, free, sustainable font that uses one-third less ink than standard fonts and 27 percent less ink than the leading sustainable font. It’s estimated that if everyone used this font while printing, more than 490 million ink cartridges could be saved every year. However, no typeface has ever entered widespread use without first engaging and being embraced by the design community. Helvetica, Futura, and Century Gothic, for example, were all developed and adopted by designers long before they established themselves as popular, everyday fonts.
Ryman Eco was created by Monotype’s Dan Rhatigan and creative agency Grey London on behalf of stationery retailer, Ryman. It uses an average 33 percent less ink than a suite of standard fonts including Arial, Times New Roman, Georgia, and Verdana. The font is cleverly designed to capitalize on the ink bleed and toner spill that occurs on home and office printers.
To highlight Ryman Eco’s credentials as a credible and aesthetically pleasing design tool, creative agency Grey London has enlisted the help of some of the U.K.’s most respected design practitioners for The Alphabet Poster Project, for which 26 typographers, designers, and art directors were asked to create a unique poster featuring one letter from the Ryman Eco Alphabet.
The brief was two words long: “beautifully sustainable.” The result is a visually eclectic alphabet that celebrates the beauty of the font and serves as a reminder of its environmentally friendly purpose.
Only a single prototype of each poster was printed. They were photographed and will be displayed in a digital gallery where people can explore them in detail, download, and share them–all without using a single drop of ink. The microsite includes a host of additional content, including footage of the creators discussing what influenced their designs.
“The intention was to stress test the font and demonstrate its versatility, so we invited a broad cross section of creatives and designers with different specialties and styles to work on the Alphabet. Hopefully, what we’ve created is a series of artworks that inspire other designers to incorporate Ryman Eco into their own font libraries.” –Creative Director Andy Lockley
This article was originally published on Medium.
One of the perks of my new-ish position as managing editor at AIGA is spending my mornings reading design stories and calling it “work.” But not everyone gets to (or wants to) peruse RSS feeds like it’s their job. Consider this a hit list (as well as a few things you may have missed) of the most interesting things I’ve seen, read and watched this week.
Section: Inspiration -
book design, identity design, culture, sustainability
In this session, learn how Kuhlmann Leavitt, Inc. renovated a 1920s building and turned it into a
solar powered, geo-thermal, rain garden adorned, responsible studio haven.
Lovins tells us the single most important skill a designer should have, why we should all get familiar with the Edge Economy, and the reason her friend Bucky (Fuller) considers her a “Design Outlaw.”
Conference , environmental design, professional development
Every great success story starts at the first chapter, and we are honored to start two books at once. AIGA Baltimore has been awarded two AIGA Innovate grants to work on two special projects that are poised to have a lasting impact on the design community in Baltimore and at large.
Layoffs are a fact of life in the design profession. With unemployment at 7.7 percent nationally, and with firms learning to operate leaner
in order to remain competitive in a very crowded market, I've assembled a
list of warning signs that you might be laid off, and what steps you should take to achieve the most favorable outcome.
Section: Tools and Resources
Video: AIGA Medalist Ralph Caplan
@amydevers Thanks for having such a great podcast for us to share!
14 hours ago
Illustrator, letterer, #AIGAdesignconf speaker @mrseaves on @DesignMilk's @CleverPodcast: https://t.co/PYLAUkLv34 https://t.co/1ZEvMABOsZ
15 hours ago
"We’re being driven apart, rather than pulled together." MORE #GetOutTheVote on Google Arts: https://t.co/odwSlXZgbd https://t.co/ovgvcbRoFT
16 hours ago
Astrid Lewis Reedy
BMORE Inspired at Station North Arts District
July 26, 2016
Two AIGA Innovate Awards Granted to AIGA Baltimore
July 22, 2016