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Pre-artifact, artifact, post-artifact—the lines and players between these three stages of the publishing process are mingled and blurred in the world we now design in.
In response, and charting the way, design practices are mingling and blurring, too. User experience designers need some of what print designers have, while print designers need some of what technical designers have, and designers from all disciplines can learn from time-based storytelling media such as gaming and film. This is an exciting time to be a designer.
It's also a time to think about new forms and new functions. In our fourth “Breakthroughs” webinar, on “Reinventing the Magazine for the Digital Era,” ePublishing designer Lindsay Powell mentioned that part of the fun (and challenge) of translating National Geographic from print to digital form is taking advantage of tablet functions where it makes editorial sense. Interactive elements may be “eye candy” but they also need to enhance the stories being reported, help readers in understanding complex information and ignite a sense of play, curiosity and discovery. By using video where once only a static photograph was possible; creating the ability to share virtually, as a means of enriching the post-artifact experience; and exploiting the iterative, immediate nature of digital, allowing freedom to experiment and explore new storytelling models, the magazine has indeed been reinvented.
As Lindsay noted—and Colin Fleming, digital publishing expert at Adobe, affirmed—this is also a time to lose your fears and dive right in. We saw via Colin’s tutorial and Lindsay’s case studies that translating print to tablet isn’t as scary as it might seem. The tools are there, and publication designers already possess the most important elements: the ability to tell compelling stories using great design. And with today’s announcement about Adobe’s Digital Publishing Suite single edition, the tools are even more accessible to individual designers and small studios.
If you missed this webinar, AIGA members can watch the archive here (you must be logged in). And here are additional resources to help you make the transition from print to tablet.
We’ll be continuing the conversation on October 26 in the next “Breakthroughs” webinar (for AIGA members only), when Angela Shen-Hsieh of GroupVisual.io and Jared Waxman of Adobe will discuss how designers are using the power of data to make a greater impact for their clients.
Make the greatest impact by using the power of data. Watch this webinar, part of the “ Breakthroughs” series, designed by Adobe and AIGA, exclusively for members.
Great designers need more than good ideas to succeed. In this exclusive members-only webinar series, visionary
designers pair with Adobe experts to offer guidance to help lead
you to your next breakthrough.
Section: Tools and Resources -
On July 27, Callie Neylan, Dan Mall and Scott Fegette presented a “Breakthroughs” webinar on responsive web design, with handy tips AIGA members could put to use right away. Here are more resources they recommend.
Section: Inspiration -
interaction design, web design, professional development
What does The Daily Show have to do with a product development process? You'd be surprised. Danzico airs how a show for cable and product development have certain traits in common.
Section: Inspiration -
Voice, usability, user research, strategy
Like the rest of us, ADG Creative’s Jon Barnes is very attached to his smartphone. But he knows we've got to draw the line somewhere.
A brand is, or at least should be the representation of a particular group of people and the activities in which they engage, and not the thing itself.
Section: Why Design
Sophisticated work from French studio Atelier Tout va bien
Posted by Rebecca Fulleylove
4 days ago from
It's Nice That
PS New York
Perfect #Sunday reading RT @itsnicethat: #Design stories inside @NewYorker's remarkable covers http://t.co/7ZG7xfodp8 http://t.co/r0HXcwmuoK
3 hours ago
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