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Pre-artifact, artifact, post-artifact—the lines and players between these three stages of the publishing process are mingled and blurred in the world we now design in.
In response, and charting the way, design practices are mingling and blurring, too. User experience designers need some of what print designers have, while print designers need some of what technical designers have, and designers from all disciplines can learn from time-based storytelling media such as gaming and film. This is an exciting time to be a designer.
It's also a time to think about new forms and new functions. In our fourth “Breakthroughs” webinar, on “Reinventing the Magazine for the Digital Era,” ePublishing designer Lindsay Powell mentioned that part of the fun (and challenge) of translating National Geographic from print to digital form is taking advantage of tablet functions where it makes editorial sense. Interactive elements may be “eye candy” but they also need to enhance the stories being reported, help readers in understanding complex information and ignite a sense of play, curiosity and discovery. By using video where once only a static photograph was possible; creating the ability to share virtually, as a means of enriching the post-artifact experience; and exploiting the iterative, immediate nature of digital, allowing freedom to experiment and explore new storytelling models, the magazine has indeed been reinvented.
As Lindsay noted—and Colin Fleming, digital publishing expert at Adobe, affirmed—this is also a time to lose your fears and dive right in. We saw via Colin’s tutorial and Lindsay’s case studies that translating print to tablet isn’t as scary as it might seem. The tools are there, and publication designers already possess the most important elements: the ability to tell compelling stories using great design. And with today’s announcement about Adobe’s Digital Publishing Suite single edition, the tools are even more accessible to individual designers and small studios.
If you missed this webinar, AIGA members can watch the archive here (you must be logged in). And here are additional resources to help you make the transition from print to tablet.
We’ll be continuing the conversation on October 26 in the next “Breakthroughs” webinar (for AIGA members only), when Angela Shen-Hsieh of GroupVisual.io and Jared Waxman of Adobe will discuss how designers are using the power of data to make a greater impact for their clients.
Make the greatest impact by using the power of data. Watch this webinar, part of the “ Breakthroughs” series, designed by Adobe and AIGA, exclusively for members.
Great designers need more than good ideas to succeed. In this exclusive members-only webinar series, visionary
designers pair with Adobe experts to offer guidance to help lead
you to your next breakthrough.
Section: Tools and Resources -
On July 27, Callie Neylan, Dan Mall and Scott Fegette presented a “Breakthroughs” webinar on responsive web design, with handy tips AIGA members could put to use right away. Here are more resources they recommend.
Section: Inspiration -
interaction design, web design, professional development
I was raised to believe that an architect should be able to design everything from a spoon to a city. At the root this belief is a commitment to improve the design of everything that can be made—to make it better.
Section: Inspiration -
critique, architecture, graphic design
Click here to learn more and submit your nominations!
In the information era, many factors have contributed to the overwhelming presence of chartjunks, but you don’t have to be one of those. Whether you choose a graph or a table, it doesn't matter—as long as you make clarity your goal.
Section: Tools and Resources
Tips for entering design awards
Posted by Khumo
2 days ago from
Birthday Candle Necklace
AIGA Atlanta Nominations Extended until May 29
May 15, 2015
AMA in the AM: You Are Only As Good As Your Data – Lessons From the Big Data Guys
May 01, 2015
Yerba Buena Center for the Arts (YBCA) 2009 Summer Campaign