Pre-artifact, artifact, post-artifact—the lines and players between these three stages of the publishing process are mingled and blurred in the world we now design in.
In response, and charting the way, design practices are mingling and blurring, too. User experience designers need some of what print designers have, while print designers need some of what technical designers have, and designers from all disciplines can learn from time-based storytelling media such as gaming and film. This is an exciting time to be a designer.
It's also a time to think about new forms and new functions. In our fourth “Breakthroughs” webinar, on “Reinventing the Magazine for the Digital Era,” ePublishing designer Lindsay Powell mentioned that part of the fun (and challenge) of translating National Geographic from print to digital form is taking advantage of tablet functions where it makes editorial sense. Interactive elements may be “eye candy” but they also need to enhance the stories being reported, help readers in understanding complex information and ignite a sense of play, curiosity and discovery. By using video where once only a static photograph was possible; creating the ability to share virtually, as a means of enriching the post-artifact experience; and exploiting the iterative, immediate nature of digital, allowing freedom to experiment and explore new storytelling models, the magazine has indeed been reinvented.
As Lindsay noted—and Colin Fleming, digital publishing expert at Adobe, affirmed—this is also a time to lose your fears and dive right in. We saw via Colin’s tutorial and Lindsay’s case studies that translating print to tablet isn’t as scary as it might seem. The tools are there, and publication designers already possess the most important elements: the ability to tell compelling stories using great design. And with today’s announcement about Adobe’s Digital Publishing Suite single edition, the tools are even more accessible to individual designers and small studios.
If you missed this webinar, AIGA members can watch the archive here (you must be logged in). And here are additional resources to help you make the transition from print to tablet.
We’ll be continuing the conversation on October 26 in the next “Breakthroughs” webinar (for AIGA members only), when Angela Shen-Hsieh of GroupVisual.io and Jared Waxman of Adobe will discuss how designers are using the power of data to make a greater impact for their clients.
Make the greatest impact by using the power of data. Watch this webinar, part of the “ Breakthroughs” series, designed by Adobe and AIGA, exclusively for members.
Great designers need more than good ideas to succeed. In this exclusive members-only webinar series, visionary
designers pair with Adobe experts to offer guidance to help lead
you to your next breakthrough.
Section: Tools and Resources -
On July 27, Callie Neylan, Dan Mall and Scott Fegette presented a “Breakthroughs” webinar on responsive web design, with handy tips AIGA members could put to use right away. Here are more resources they recommend.
Section: Inspiration -
interaction design, web design, professional development
AIGA Baltimore is excited to announce that Orange Element has agreed to be the official Design Week branding sponsor for this year’s fifth annual Baltimore Design Week. Learn more about this Baltimore design agency and their commitment to focus on the Baltimore community and be proactive in helping make our city a better place.
AIGA is nearly 100 years old. They say you can’t teach an old dog new
tricks, which might be true. Fortunately, AIGA is a 22,000 person
strong organization, not an aging canine. We’re changing our membership
structure, and we couldn’t be happier about it.
Section: About AIGA -
AIGA chapters, membership
Measure Me Stick
Studio 1 a.m.
Why creating flexible visual identities (FVIs) vs. logos will save you time,money+resources https://t.co/LOykwuYaeR https://t.co/EgBXevtcge
2 hours ago
Not another meeting: @BSD shares how to make design feedback efficient, productive + easy https://t.co/zDmoMKMAsS https://t.co/yrvxxTvULi
3 hours ago
@nrpellegrini We will be rolling out announcements thru the summer. For now @paula_scher + @romanmars are confirmed—Stay tuned for more!
4 hours ago
5 Questions with Orange Element
May 23, 2016
Revised AIGA Baltimore Chapter Bylaws: For Your Vote
May 22, 2016