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All fans of Blondie, Patti Smith, the
Ramones, or any of the bands of New York’s ‘70s punk scene have
doubtless heard that CBGB, the Bowery club that launched (and continues
to feature) the major groups of the age, is threatened with closure.
Rising rents in the once derelict neighborhood in which CBGB has been a
fixture for over 30 years may take their toll. So Voice is paying respect to both the club, and the movement it spawned, by interviewing John Holmstrom, cofounder of Punk magazine, and major contributor to the sensibility that influenced music, art and graphic design.
Heller: The long reign of Hilly Kristal’s CBGB could be coming
to end as a Mecca for alternative music in New York. Its been quite a
ride, and before I ask you about your part in it, do you know who
designed the CBGB logo, which, in its quirky way, has become an emblem
of an era? (By the way, I actually worked with the owner Hilly Kristal
before he started the club, designing the Hilly’s Gazette).
Holmstrom: That's such a great question! I really don't know. That would be a great question for Hilly.
On a side note, someone recently sent me a flyer from the Grand Opening
of Hilly's “On The Bowery,” which is what CBGB's was called before the
name change. (I think it was “Palace Bar” before that.) They used that
old Cooper Black typeface for the club's logo, and the flyer was
advertising "Jazz. Rock. Blues." I noticed that Eric Emerson and the
Magic Tramps, a punk rock band in the style of the New York Dolls, were
on the bill. I mentioned this to Hilly the other night, but he refused
to believe that any punk bands played CBGB's before the Ramones.
Heller: CBGB, which stands for “Country, Blue Grass, Blues,”
didn't start out to be such a wellspring of punk. In fact, you and Legs
McNeil popularized the term with your magazine Punk. How did the scene emerge and at what point did the umbrella of punk take over?
Holmstrom: We didn't create the term "punk rock;" the late Greg Shaw of Creem
was the first person to use the term. We reinvented punk by starting
the "punk movement." Greg was first using it in 1971 to describe
mid-1960s U.S. bands such as the Count Five, Standells, Shadows of
Night, Electric Prunes, etc. that are now called “garage rock.” Lester
Bangs started using "punk rock" in Creem to describe the
harder-edged glam-rock bands like the Stooges, the MC5, Alice Cooper,
Sweet, and the New York Dolls (as opposed to the campier/softer bands
like Rod Stewart, Elton John, Jobriath, David Bowie). Alice Cooper was
even named "Punk of the Year" in Creem's 1974 readers’ poll.
By 1975, the word punk was used in England to describe bands like Eddie
and the Hot Rods and even the Bay City Rollers. Here in the U.S., Patti
Smith and Bruce Springsteen were "street punk poets." The music scene at
CBGB's was being described as "alternative street rock" and even "punk
rock" in a 1975 cover story published in New Jersey's Aquarian
newspaper. (However, the band appearing on the cover was anything but
punk—as usual the mainstream media were getting it all wrong.) So it was
obvious that what the media wanted to promote was stuff about the
streets and punk and trash and shock.
In late 1975, the CBGB's scene was yet to be defined. The club was
receiving a lot of publicity, mostly for Patti Smith (who had just been
signed to Arista Records) and Television (who were expected to be the
“Next Big Thing”). A music newspaper called New York Rocker was
about to be published in early 1976 by some music industry veterans,
and it was expected that this paper would define the New York City music
scene. They preferred the safer and more commercial bands like the
Mumps, Television, Tuff Darts and the Miamis.
Heller: I presume you’re about to introduce Punk?
Holmstrom: Yes. Then the first issue of Punk was
published (by Ged Dunn Jr., Legs McNeil and me) in the first few days of
1976. We didn't know anyone on the scene; they didn't know us. We
insisted that the Ramones and the Dictators were the most important
bands, since they were heralding the new punk rock movement. (Most NYC
scenesters considered both bands novelty acts, horrible musicians and
destined for anonymity). Punk magazine was going to change the
world. We'd be the visual equivalent to their brand of loud, fast music.
Legs, who had aspirations to become a "PR guy," insisted that the
magazine would never be popular unless we started a youth movement to go
along with it, so he started calling himself a "punk" (as opposed to
the hippie), dressing in leather jacket and turning his lazy-ass
tendencies of eating hamburgers and sleeping with the TV on into a
lifestyle. I began writing manifestos and Ged started sticking little
pins into a map of the world, anticipating our impending conquest.
Our first problem was that most NYC bands tiptoed around the whole "punk
rock" image or rejected it completely. It wasn't until a whole
generation of English kids adopted and embraced the punk movement that
it took off, which (ironically) left us in the dust. From then on, punk
was something that started in England.
Heller: Okay. So, now how would you define the punk (or DIY) aesthetic?
Holmstrom: It's something that has constantly been evolving. For instance, I think today's lowbrow art movement [i.e., Juxtapoz
magazine http://www.juxtapoz.com/] has been influenced by punk in a big
way. (Robert Williams, its founder, agrees with me.) On the other hand,
the East Village art scene was also punk-inspired. One common element
to these movements as well as Punk magazine is an appropriation and
appreciation of popular culture—usually the more shocking and bizarre
images. Also common is an approach to illustration that's
representational, but not necessarily realistic. It's not careful, it's
casual. We're not trying to capture reality; we're trying to create a
new one. There's also an element of humor (which is usually alien to
Heller: And what were the influences on punk?
Holmstrom: I guess Roy Lichtenstein and Andy Warhol were the
biggest fine art influences on the punk thing, but one cultural
influence that's been forgotten is 1970s minimalism. There was a
concerted effort by bands like Suicide, the Ramones and Talking Heads to
follow the aesthetic that "less is more" and to strip music down to its
core. Blow it up and start all over again! After all, most of the bands
at CBGB's had gone to art school or were aware of the art scene of the
time. Most of the people in the NYC scene were literate and somewhat
We were also going for minimalism and simplicity at Punk
magazine. Lou Reed totally understood what we were going for when I
first met with him after he appeared on the cover of the first issue. He
complimented us on our use of grainy, high-contrast photos, the
attention to layout and visual attraction, the hand-lettering, the black
and white printing and encouraged me to stick with it. (Unfortunately
it wasn't always easy to capture this every issue, but Punk
paid more attention to the visuals—rock magazines are usually started by
writers so that the layouts are secondary to the text-heavy page
I think we, and other bands/artists at any time, succeeded when we did
the best with what we had. We couldn't afford four-color printing or
expensive typesetting, so we didn't mind if a page looked handmade, or
if the lettering looked like a demented criminal had scrawled on a page.
What I always tried to do was express a concept. If we couldn't get
around budget limitations, we'd throw it out and think of something
Patti Smith was the first person I read about who encouraged the
Do-It-Yourself movement in rock 'n' roll. I bought a copy of her first
single "Piss Factory" and was totally blown away—this song was better
than anything on the radio, and this encouraged me to look for
underground music the way I sought out underground comic books. I was
also encouraged to publish my own artwork by Bill Griffith (Zippy the
Pinhead), who corresponded with me after he and Art Spiegelman talked to
us in 1974 during a guest lecture at Harvey Kurtzman's cartoon class at
the School of Visual Arts.
Heller: Legend has it the Richard Hell launched the grungy safety-pin look. How did Punk magazine influence the prevailing sensibility?
Holmstrom: Richard couldn't afford to buy new clothes and his
were falling apart, so he wore safety pins onstage. The Ramones
similarly wore ripped jeans, T-shirts and old sneakers. At Punk,
we weren't fashion types, so we wore similar clothes—blue jeans, shirts
that were often ripped or worn out. Blondie had a great fashion
sense—Debbie [Harry] always dressed great, one of her best friends was
Anya Phillips, who worked as a professional dominatrix and who helped
create the fashion look. The guys in the band specifically wore clothing
from the mid-1960s and started the new wave "skinny tie" look. But
we were mostly anti-fashion. CBGB's was not about what you were seen in.
It was about the music, not the image.
Heller: How did Malcolm McLaren play a role? He’s credited as the impresario of punk?
Holmstrom: When Malcolm McLaren imported the NYC punk concept
over to England, he ran a clothing shop and made money from promoting
fashion trends, so he'd encourage kids to create their own look,
incorporating ideas from the U.S. Sid Vicious, who worked for Malcolm,
would carefully rip his clothes and then add hundreds of safety pins to
the torn parts. Then they began sticking safety pins into their noses,
cheeks or ears. It wasn't the first time people pierced themselves for
fashion, but it was much more extreme. Then a band like The Clash
splattered paint on their clothing in the Jackson Pollock style.
The English punk scene was created with a budget, but they'd all whine
about how they were "on the dole" (in between gold records and
successful tours). Here in the states, we were living through poverty,
crime, strikes and all the things the English punks complained about.
But youth must be served. The only way we really promoted the idea
of punk fashion was by publishing photos of these musicians, along with
advertisements from clothing shops like Trash and Vaudeville—which
eventually began importing a lot of punk fashion from England. I guess
they were like the model for Hot Topic.
Heller: You've often said that punk was anti-hippie. And yet
comics, DIY and flea market sensibilities were decidedly hippie and also
punk. What was the major difference?
Holmstrom: It's been argued that Elvis Presley, Marlon Brando,
James Cagney or Alfred Jarry were the first "punks." So it's difficult
to figure out whether it was a product of the 1970s, the 1950s, the
1930s or the late 1800s.
Punk rock was born out of the hippie movement, thanks to the Stooges and
the MC5. These two bands inspired the rest. Although the garage rock
bands were equally influential—and those bands created the hippie
Heller: So what’s the primary difference?
Holmstrom: There is a world of difference between the "smoke
dope and fuck-in-the-streets" activism of the White Panthers and the
music of the Grateful Dead. There was a schizophrenic philosophical
battle during the 1960s between the radicals and the hedonists, the
protesters and the potheads, the Yippies and the hippies. By 1974-1975,
the battle was long over with. The outrageous stars of the hippie
movement such as Jimi Hendrix, Jim Morrison and Brian Jones were dead.
The protest movement had fallen apart. "Hippie" became "alternative,"
which soon became another word for "politically correct." The rebellious
aspects to the hippie thing were gone. Oddly enough, even though the
whole "communal living" peace and love dream was becoming an obvious
fraud (in part, thanks to Charles Manson who has embarrassingly become a
punk icon) and the hippie aesthetic had devolved into granola bars and
pre-washed bellbottoms, no one was rocking the boat.
All early punk rockers were ex-hippies who got sick and tired of
following their stupid rules. We wanted to wipe out all music made after
1966. We wanted to bring back cool-looking clothes and never see
another pair of bell-bottoms. We wanted to destroy disco music and turn
everyone onto the Ramones.
Heller: Its amazing that CBGB has lasted this long. At what
point, in your opinion, did punk lose its alternative originality and
become a marketable style?
Holmstrom: I'm not sure that punk is a marketable style, even
now. However, if there's a moment where it was redefined as something
"aimed at the teen market" that would have started with Green Day and
the subsequent "pop-punk" phenomenon in the mid-1990s (and furthered by
the Vans Warped Tour, Hot Topic and Epitaph Records). Thing is, there's
still a lot of debate about whether punk is dead, and how punk has to
stay this rebellious, anti-establishment movement. Since a lot of punks
are involved in unpopular, anti-government protest, and most punk bands
never sell a lot of records I don't think you can say that punk has sold
out. The real thing still means a lot.
Heller: If there is one key element of the DIY aesthetic, what is it?
Holmstrom: Do what you wanna do and don't let anyone or anything stop you.
Heller: Back to CBGB: There has been a call for its
preservation, but why after all these years should it be preserved? Is
it just nostalgia?
Holmstrom: It's not just nostalgia. CBGB's is the Yankee
Stadium of rock 'n' roll, but it's not the Monument Park of punk. In
other words, games are still played there, and stars are still created
there. It's still contributing to the culture.
The best reason to keep it open is that it is a tourist attraction, like
Liverpool's The Cavern or the Grand Ole Opry in Nashville. If Mayor
Bloomberg truly ran New York like a business, he'd be insane to allow a
place like this to close. The negative publicity the entire music
scene—and New York cultural scene in general—will be felt for decades to
I would like to see CBGB's stay open because it's still an important club
to NYC punk rock bands. I've seen some great shows there over the last
few years and hope to see many more.
Heller: Odd but I guess predictable that the Bowery, the center of dereliction in NYC, is now so chic.
Holmstrom: The battle over CBGB's is really–the astronomical
rents, the elimination of crime in our beloved city and the
suburbanization of our street culture, block by block–having the
unintended effect of wiping out all the art and culture that made New
York City an "interesting" (although frightening) place to live. New
York was the center of world culture for most of the 20th century. It's
now becoming a gated community for the rich–ironically, the opposite of
John Carpenter's vision in the film Escape From New York, where
it was an out-of-control crime zone. Most of the reasons so many of us
moved here in the 1970s, '80s and even the '90s was to be near the
nightlife and the art scene and the culture. Now that culture is
disappearing, and CBGB's has become the icon for this lost scene.
Heller: What is the influence that punk has left behind, and what would you say is the closest descendant today?
Holmstrom: I feel like our culture has been sterilized. Nothing
interesting is being allowed to develop. It's not an accident that
"culture" refers to both the growth of bacteria in a petri dish, as well
as art and music. The world is becoming so sterile; it's difficult to
see how true "culture" can evolve. Maybe overseas, in Iraq or someplace.
But I hear the same complaint from punk rock fans from almost all
The influence punk has had on film, art, fashion and everything else in
our culture–good and bad–is beyond my ability to comprehend. Although I
hoped, as a teenager, to create this kind of thing, I never expected
that something I contributed to would become this pervasive–especially
years after I left it. (Punk magazine folded in 1979.) At this
point I am concerned that it's some kind of "last word." I was always
hoping I'd see the next art or music movement that would wipe out "punk"
the way we destroyed hippie culture. I wanted to see something more
interesting and outrageous than punk rock take over the world and
introduce new ideas and make punk seem like an outdated concept. But it
hasn't happened yet.
The ability of the punk scene to remain alive and well has been a source
of constant amazement to me. When I was a kid, there was a 1950s
"rock-n-roll-revival" scene, but it was sort of campy. Sha Na Na was
poking fun at how ancient the old 1950s rock scene seemed to us in the
modern 1970s. On the other hand, bands like the Ramones were able to use
that revival to create something new. The CBGB's bands drew from many
influences to forge a new music scene.
To me, "punk rock" is what we had to start calling real
rock 'n' roll—the stuff that pisses off your parents—because bands like
Simon and Garfunkel, Linda Ronstadt and Billy Joel were suddenly being
lumped in with real rock 'n' roll such as Jimi Hendrix, The Who, and the
Stooges. In the 1950s, rock 'n' roll defined teen rebellion, juvenile
delinquency, drugs, sleazy comic books and forbidden sex. In the 1970s,
rock 'n' roll had to be redefined. And that's my proudest
accomplishment—that we helped keep the true spirit alive for a new
generation. CBGB's has done the same, providing a venue for bands like
the Beastie Boys, White Zombie, They Might Be Giants, Living Colour and
Sadly, the world is too big for a new movement like the original punk
movement, and kids are too smart to take the stupid chances we took back
then. Also, the economy isn't bad enough for people to risk everything
by doing nothing, or trying something completely new.
So the current punk movement (as defined by the Warped Tour, the
independent punk rock labels, Hot Topic chain stores, and another
generation of pissed-off teenagers who hate public school and make
friends with classmates because they listen to the same music) might be
all we have, but that's plenty good enough for me.
Chip Kidd is recognized with a 2014 AIGA Medal for possessing an intuitive understanding of narrative and creating books and book cover designs that are at once intriguing, clever and entirely unique.
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AIGA Medal, book design, editorial design, graphic design, print design
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