Catherine K. Arnold

About Me

Creating and designing brands that are irresistible.

Member Since September 2000
Member Type Supporter
AIGA Chapter Raleigh
Title Art Director, Brand Manager, Creative Strategist
Company Color Popping
Email moc.gnippoproloc@dlonraktac
Website www.colorpopping.com
Field Art direction/Creative direction
Brand and identity
Design/Graphic design
Bio

I am passionate about good design. I have a gift of spotting trends and making the design magic happen. As a multi-disciplinary designer with an outstanding work ethic, I am dedicated to consistently producing outstanding results. I am strategic at promoting brands through intelligent design solutions and providing clear direction. Equipped with years of excellent leadership, interpersonal communication, and organizational skills, I love finding creative ways to stand apart from the crowds and solving complex problems. 

HIGHLIGHTS:

  • Art director and designer of cohesive, branded web sites and email marketing which focuses on content, usability and user interface. Recent clients: Third Degree Advertising Agency, FM Systems and Dress for Success Triangle.
  • Logo design and branding/identity systems for start-ups and existing businesses. Recent clients: Calvert Holdings, Craft Habit and Avenue Real Estate.
  • Corporate photographer: composing, shooting and editing executive and employee head shots, corporate events and marketing imagery. Recent clients: NC State University and Dress For Success Triangle. 
  • Design lead and creative director on SAS’s multimedia submission to Great Place to Work®, featured in Fortune’s 100 Best Companies to Work For. Increased SAS’s ranking in 2009 from number 20 to number one, and maintained that ranking for two years in a row. 
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