Gene Federico (1987 AIGA Medalist) was one of America's premier advertising art directors and designers, known for his love of and skill with type.
What does it mean to be an experimental typeface? Shaw recalls those thrilling days of digital type founding and draws some surprising conclusions.
IBM Smarter Planet Illustrations and Posters
Caroline Paul and Wendy MacNaughton
July 12, 2016
The Great Discontent