Mrs. Susan M. Fireside

About Me

I’m a big picture thinker who looks at all the small details.

Member Since July 2010
Member Type Sustaining
AIGA Chapter Chicago
Title senior designer, art director, graduate student
Company independent designer
Email moc.liamg@ediserifaramnasus
Website susanfireside.com/
Portfolio Site susanfireside.com/
Field Brand and identity
Art direction/Creative direction
Web design
Bio

I am a senior art director with a focus on creating modern and engaging work that resonates with my clients and their customers. I’m a big picture thinker who looks at all the small details. I look at a brand from the macro level to the micro level and no detail goes unnoticed. It takes time and patience in crafting something that has a purpose and is different than what others have. By coming up with creative solutions
and suggestions beyond the client’s expectations, my goal is to produce work that is easy to understand, impactful and engaging.

I work directly with clients and other team members to help define the scope of work and project goals as well as coming up with methods for new work. This includes defining visual brand strategy, art direction, working with designers, animators, photographers, illustrators, and other team members. I often lead client presentations, working closely with various teams including UX,  developers and junior staff. Projects include branding development and implementation, identity design and naming, packaging, advertising, environmental design, data visualization, annual reports, advertising and new media.

  • Susan updated a project on Behance.
    Bloom Psychological Identity Development (COPY) Branded Campaign/Direct Mail Rethinking an iconic book Ad Concept
  • Susan updated a project on Behance.
    Responsive Website Retail Bag Packaging for Tweens Packaging
  • Susan updated a project on Behance.
    Poster on Spices Benefits Design Survey Data Visualization Motion Graphics: Brand Elements Identity Design for Strategic Marketing Company
  • Susan updated a project on Behance.
    Heartland Health Centers Identity Brand development and Marketing Materials Brand Development and Website Design Web Design and Brand Development
  • Susan updated a project on Behance.
    Editorial Art Direction Editorial Design and Art Direction MFA Design Thesis dog food packaging design
  • Susan updated a project on Behance.
    experimental type: identity Business Cards Deconstruction-Experimental Type City of Chicago Sustainable Poster
  • Susan updated a project on Behance.
    Rooted Identity Design Moore Development and Construction Identity Design Infographic Series Icons of Icons
  • Susan updated a project on Behance.
    Book Design design and social transformation Application Design Flow Business Cards
  • Susan updated a project on Behance.
    Self Promotion Website Design Direct Mail Packaging Relaunch
  • Susan updated a project on Behance.
    Pursant Identity Design The Jr. Identity Design Kass & Moses Identity Design Manna Kosher Identity Design
  • Susan updated a project on Behance.
    Bloom Psychological Identity Development GoGo Design Group Identity Design
  • Susan Fireside commented on the article "Freelance Considerations: Lessons Learned"

    Fantastic article. As someone in the the business 20 + years, I'll use this as a resource.

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