Veronica Semeco

Hear from members why AIGA is the place to go for connections, resources, savings, education, recognition and—of course—inspiration.

Finally. The rest of the world has caught on. Everyone knows it: design matters. We’re no longer the weirdos hidden away in fancy studios kerning type. All eyes are on us. So how do we respond? What bold moves do we make? How do we change the way we work to truly deliver on the power of design?

Zuzana Licko and Rudy VanderLans committed to publishing the graphic design journal Emigré to showcase the work that was being neglected by other design publications, either because it didn't adhere to traditional canons or it was still in its formative stages. VanderLans rejected standardized formats in favor of organic grid structures that reflected his enthusiasm toward the content. When Emigré work began to receive public attention, it was attacked for promulgating visual incoherence and viewed as a threat to modernist ideals and an affront to universal notions of beauty. Throughout all the criticism, Licko and VanderLans continued to pursue their unique visions and, consequently, have been a prime force in revolutionizing the industry and cultivating a spirit of exploration. In 1997, they received an AIGA Medal.