Rachel Martin is a design director and designer with over 14 years of design and communications experience. As an avid do-gooder and advocate for sustainability, she collaborates with socially conscious leaders on a national level in marketing, packaging,
product design, promotions, web development, architecture and more. She believes designers have the power to lead the way in communicating the importance of positive social and ecological responsible messages and implements these values into her projects and
Before relocating to Charlotte, NC, Rachel was the senior designer and project manager of Corporate Communications in New York City for Louis Dreyfus, an international group of diversified businesses that is one of the largest privately held companies
in the world. Rachel began her career in advertising at BBDO Worldwide where she worked with such clients as Bayer, Campbell's, FedEx, PepsiCo and Visa. Her work has been recognized in publications and awards from Applied Arts, Creativity, GOOD, Graphic Design
USA, Graphis, HOW Design, I.D. and PRINT.
Rachel is the National Director of The Living Principles, Advisory Board for AIGA Charlotte and Green Drinks Charlotte, an adopter of the Designers Accord and is a member of the Design Can Change, DESIGN 21: Social Design Network, Ladies of Letterpress,
Re-nourish and USGBC. Rachel has also helped launch AIGA's Eat Your Greens event series and the Design for Good Initiative to educate designers to be more sustainable and socially responsible in their design work