Julie Lasky

Hear from members why AIGA is the place to go for connections, resources, savings, education, recognition and—of course—inspiration.

A client asked about the meaning of color, so we set out to find scientific evidence to explain why fast food restaurants use orange and red, why donate buttons are red, and why most people's favorite color is blue. The reasons are more subjective than you think.

Kit Hinrichs is an expert in corporate communications, an avid collector, and a 2004 AIGA Medalist. For most of his professional life he has been fascinated by the multitudinous ways in which the American people have graphically interpreted red and white stripes and a blue field with white stars, and his 3,000-piece-strong collection of American flags and American flag memorabilia has formed the basis of several exhibitions and books.