Nathan Shedroff is the chair of the ground-breaking
MBA in Design Strategy at
California College of the Arts (CCA) in San Francisco, CA. This program prepares the next-generation of innovation leaders for a world that is profitable, sustainable, ethical, and truly meaningful. The program unites the perspectives of systems thinking,
design and integrative thinking, sustainability, and generative leadership into a holistic strategic framework. Students learn to create innovative products, services, and policy, as well as new business models.
He is a pioneer in Experience Design, Interaction Design and Information Design, speaks and teaches internationally, and is a serial entrepreneur. His many books include:
Experience Design 1.1,
Making Meaning, Design is the Problem,
Design Strategy in Action, and the upcoming
Make It So.
He holds an MBA in Sustainable Management from
Presidio Graduate School and a BS in Industrial Design from
Art Center College of Design. He worked with Richard Saul Wurman at TheUnderstandingBusiness and, later, co-founded
vivid studios, a decade-old pioneering company in int