Jerry Braccia

Hear from members why AIGA is the place to go for connections, resources, savings, education, recognition and—of course—inspiration.

A first-year MFA student writes a letter to his future self on the responsibility of being of a designer, educator and critic.

Over the span of his 44-year career, Lester Beall studied the dynamic visual form of the European avant-garde, synthesized parts into his own aesthetic and formed graphic design applications for business and industry that were appropriate, bold, comprehensive, and imaginative. He proved to American business that the graphic designer was a professional that could creatively solve problems and at the same time deal with pragmatic issues such as marketing and budgets. In 1992, he was awarded an AIGA Medal.