Melissa Atchley

Hear from members why AIGA is the place to go for connections, resources, savings, education, recognition and—of course—inspiration.

In this interview, popular author and design management consultant Mark McGuinness discusses the role of the design team leader and the skills team leaders need to succeed. For current and prospective in-house team managers, Mark offers suggestions on how to lead design teams by example.

Herb Lubalin, an iconoclastic advertising art director and publication designer of distinction, received the 1980 AIGA Medal for his mastery of the theory of meaning and how meaning is communicated, and for his landmark typography-based designs.