Dan Pureza

Hear from members why AIGA is the place to go for connections, resources, savings, education, recognition and—of course—inspiration.

By now there must be few people who are unaware of the recent uproar surrounding the University of California’s rebranding effort. Seldom does the media take such an active interest in design, so it was disheartening that they got their reporting so very wrong. The outcome of that misreporting—fueled by an online petition and fanned by our very own design community—has set back the course of design and cheated the university out of a progressive new identity.

Tibor Kalman, founder of the design firm M&Co, left behind scores of design artifacts but is remembered more for his critiques on the nature of consumption and production than for his formal studio achievements. He enlarged the parameters of design from service to cultural force, for which he received an AIGA Medal in 1999.