You might’ve heard the buzz around Dana’s Kickstarter campaign to redesign ballots— a serious usability issue that’s plagued campaign credibility
in the past. See the result at her
But what you might not know is that her love of user research started in 1983, when she participated in a usability test on a mainframe office system developed by IBM.
Since then, as founder of UsabilityWorks, Dana has gathered and analyzed user data to inform product designs for clients like Yahoo!, Intuit, AARP, Wells Fargo, E*TRADE, and Sun Microsystems.
Dana’s workshops are known for being highly interactive, learning intensive, and seriously fun. If you’re looking for guidance with usability testing and user research, then check out her book, “Handbook
of Usability Testing,” or read the prolific writings in her blog.