Vincent Gonzales

Hear from members why AIGA is the place to go for connections, resources, savings, education, recognition and—of course—inspiration.

By now there must be few people who are unaware of the recent uproar surrounding the University of California’s rebranding effort. Seldom does the media take such an active interest in design, so it was disheartening that they got their reporting so very wrong. The outcome of that misreporting—fueled by an online petition and fanned by our very own design community—has set back the course of design and cheated the university out of a progressive new identity.

Pablo Ferro (2009 AIGA Medalist) is recognized for introducing narrative and nonlinear dimensions to design for films, changing our visual expectations and demonstrating the power of design to enhance storytelling.