Jamie E. Gray

Hear from members why AIGA is the place to go for connections, resources, savings, education, recognition and—of course—inspiration.

Sooner or later, the idea of self-employment without the need to deal with clients—that is, being able to generate passive income—is going to enter your head. This is the story of how two designers created a side project using something they loved—wood type—and made some money in the process.
 

During his 30 years as partner and principal of Chermayeff & Geismar, Steff Geissbuhler designed a vast array of memorable and imaginative posters, and some of the most defining corporate-identity programs of the latter part of the 20th century. His most notable work includes a poster in which a massive silhouetted Godzilla and King Kong hold paws as they amble into the sunset, a bittersweet signifier for peace between Japan and the United States, and the logotypes for NBC (the peacock) and Time Warner (the conflation of an eye and ear). In 2005, he was awarded an AIGA Medal.