Craig Clark

Hear from members why AIGA is the place to go for connections, resources, savings, education, recognition and—of course—inspiration.

I’ve seen it dozens of times. A design team meets after observing people use their design, and they’re excited and energized by what they saw and heard during the sessions. They’re all charged up about fixing the design. Everyone comes in with ideas, certain they have the right solution to remedy users’ frustrations. Then what happens?

Richard Saul Wurman (2004 AIGA Medalist) is a champion of making information understandable both for himself and for others, most notably as the creator and chairman of the hugely popular popular TED (Technology, Entertainment, Design) conferences, which he chaired from 1984 until 2002. He has also written, designed and published more than 81 books, each tackling a subject or idea that he personally had difficulty understanding.