Eric F. Heiman

Hear from members why AIGA is the place to go for connections, resources, savings, education, recognition and—of course—inspiration.

One of my biggest worries in the design business is where the next client will come from. It was a worry when I started, and it’s a worry seven years later—albeit to a much lesser degree. When one approach to bringing in business doesn’t work, you need to learn from the experience and move on to the next idea.

In 1944 Walter Herdeg (1986 AIGA Medalist) launched the international design magazine Graphis, which was soon recognized as a strong proponent of international cross-pollination of design philosophies and went on to become a clarion of a wide range of design approaches and the showcase for over four generations of fine talent.