You Must Login to See Your Profile

Hear from members why AIGA is the place to go for connections, resources, savings, education, recognition and—of course—inspiration.

As in-house designers, we often become immersed in our companies, causing us to lose perspective on our assignments and, more insidiously, on appropriate behaviors and ethics. Learn to identify if you’ve fallen prey to “brand blindness” and adopted the company culture wholesale, and use your creativity to improve the culture instead.

Designer and educator Archie Boston admits he likes to test boundaries when possible, and holds that politically correct self-censorship is a chief enemy of the visual communicator.