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Hear from members why AIGA is the place to go for connections, resources, savings, education, recognition and—of course—inspiration.

If you’re going to run a design-led business, it’s inevitable that you will need to talk strategy with your clients. Here are some of the types of strategies you might create as a design businessperson, plus some thoughts on how these different strategies might support the efforts of your clients.

Sheila Levrant de Bretteville is a graphic designer, artist and educator whose work reflects her belief in the importance of feminist principles, user participation in graphic design, and diverse local community issues. In 1990 she became the director of the Yale University Graduate Program in Graphic Design, one of the oldest and most important design programs in the country. In 2004 she awarded an AIGA Medal.