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Hear from members why AIGA is the place to go for connections, resources, savings, education, recognition and—of course—inspiration.
Section: About AIGA -
Why do so many good designs get trampled during the product development process? Adlin and Pruitt hash out why the process is rife with disagreements and compromises despite best intentions.
Section: Why Design -
product design, business, collaboration
George Tscherny, recipient of a 1988 AIGA Medal, devoted his professional life to educating the people who manage business that design should not be a cosmetic service but an integral part of their corporate culture. After establishing a reputation for designing striking trade ads and promotions for the home furnishings industry, Tscherny went on to work for the highest echelons in American industry, including Johnson & Johnson and SEI Corporation.
Section: Inspiration -
advertising, marketing, AIGA Medal
Articles: What Business Can Learn From Social Movements
Posted by (author unknown)
A month ago from