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The first part of this article discussed short-term, or “bottom up,” projection of the studio workload, based on jobs currently active plus potential new jobs to which a probability factor was applied over a four-month period. This second article covers longer-term projection, meaning one that covers a year or more.

Aaron Marcus was named a 2007 Fellow by AIGA Center for Cross-cultural Design. AIGA Fellows are recognized for their significant contributions to raising the standards of excellence within their local design community.