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AIGA has a long history of engaging stakeholders in defining the vision for the organization. In just the past decade:
The continuous research on AIGA members, external trends and the competitive environment from 2005 through 2011 was documented in “What AIGA is doing and why”, a resource shared with key stakeholders as AIGA developed plans, activities and budgets. The 2011 version is available below.
A 2008 board committee chaired by Stanley Hainsworth and Kenna Kay developed a concept of an AIGA that reflected the strength of chapter activities and the interests of emerging designers.
In early 2009, AIGA surveyed members, the board and chapters and developed the Mandate for 2014, which was unanimously adopted by chapters at that year’s leadership retreat. This direction has been reviewed and considered each year.
VSA Partners worked with members and chapters in 2011 and 2012 in an effort to recommend changes that would make AIGA more responsive to members moving forward. These recommendations were presented to chapter leaders at the 2012 retreat, where they were widely supported. Wolff Olins reviewed AIGA’s positioning strategy.
In 2013, AIGA engaged Ziba (Portland, Ore.) to help develop a strategy for attracting and retaining Millennial designers; that work is still in progress and was the basis for chapter roundtables (informal focus groups) in April.
In February 2013, the AIGA board, past presidents, chapter leaders, experts and designers gathered to begin to define the AIGA they would foresee as a force in the year 2020, using the recently revised mission statement as a starting point. The facilitated exercise was intended to provide a sense of those activities that should guide changes in AIGA beginning with the FY 2014 budget and programs, in order to be strong and relevant in the future. The summit pulled together the vectors of change that had been identified in previous years with a goal of defining the path to a new inflection point: the year 2020.
A number of strategic concepts emerged from this exercise and are complemented by directions that surfaced from a longer term strategic planning effort involving members and chapter leaders who anticipated the need for change. They are organized around four broader themes: promote design excellence; build new relationships; earn recognition and influence; listen to feedback to evolve.
A fundamental model that emerged from the group was the necessity of creating a member participation network that makes it easier for members to communicate, collaborate and network. Young designers can find mentors; seasoned professionals can find emerging designers as reverse mentors. Developing this capability will involve leveraging the member database and the AIGA and chapter websites to create ways for members to personalize their experience of AIGA and connect with other like-minded members.
In August through December 2013, AIGA will hold Adobe Connect sessions to seek input on the next strategic plan for the organization.
AIGA chapters fulfill AIGA’s mission at the local level, supporting members through organizing projects and events to educate, inform and connect designers.
Section: About AIGA
After much deliberation and lively discourse, the AIGA board voted yesterday to proceed with negotiations to sell the AIGA national headquarters building at 164 Fifth Avenue in New York. The national board, advisory board, chapter leadership, medalists, past presidents, past board members and general membership were all part of this conversation, and the debate on the issue has been essential to our decision making process.
NEW YORK—November 15, 2013. This
week AIGA, the professional association for design, announced the 2013
results of “Justified: AIGA Design Competition.” Nearly 300 design projects were submitted to the annual competition, to
be judged on strength, concept, impact, methodology and success of
formal execution and aesthetics.
NEW YORK—November 12, 2013. AIGA’s Design Leaders Confidence Index dropped slightly in the third quarter of 2013 to settle at 95.94, down from the previous quarter’s 100.02. At the same time, design leaders are optimistic about a solid (if not growing) future.
AIGA New York
Member since 2013
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HakayaArt (Hakaya Art)
RT @aigahouston: It was an amazing year :) 2013 Recap Video for AIGA Houston. https://t.co/oyjN3YiyKC video by @HakayaArt #AIGAConnect
A Rather Novel Collection
Ryanydstr (Ryan )
RT @Lexus: Hopefully you didn't use all of your adjectives to describe the outside. #LexusLFNX #design http://t.co/KqZzsXX9p5 http://t.co/Q…
16 minutes ago