ANDY PROEHL (www.sony.com) Andy Proehl is manager of Interaction Design at the Sony Design Center. He joined Sony in 1994, when the company was initiating a move toward networked entertainment products. The Interactive Design Group's projects have included digital and satellite TV interfaces, AV software for Sony PCs, websites and networked home-audio products. The group splits its time between current product offerings and strategic research. Proehl was involved in the launch of the sony.com website and has helped coordinate its design strategy. The group's biggest current project is a digital cable user interface for a U.S. cable company. Proehl recently relocated to San Francisco to help build Sony's West Coast design office. Before joining Sony, Proehl worked in New York as an interactive exhibit designer at Edwin Schlossberg Incorporated. He has a masters degree in design and a bachelors degree in architecture. Related literature: Paul Kunkel, Digital Dreams: The Work of the Sony Design Center Link provided in association with Amazon.com.