Design leaders’ confidence holds steady
NEW YORK—May 19, 2014. AIGA’s Design Leaders Confidence Index remained virtually constant from the fourth quarter of 2013 (at 101.26) to the first quarter of 2014, when it registered at 101.05. This measure of the design economy, compiled through a survey of key opinion leaders in the industry, has been relatively consistent since late 2009.
Design leaders are optimistic about both the overall economy and the design economy: fewer than 5 percent consider the current economy worse than six months ago, and fewer than 7 percent believe the design economy is worse. Looking ahead, a majority (56.8 percent) believes general business conditions will be substantially or moderately better in six months, and nearly as many respondents (56.4 percent) showed the same optimism toward the design economy.
In terms of staffing, 42.5 percent believe the chances of adding staff are substantially or moderately better than three months ago; 48.5 percent think they are about the same. Only 9 percent are less likely to add staff now than they were at the quarter's beginning, which indicates healthy growth in the industry.
Similarly, over half (59.2 percent) of the respondents are more likely to be purchasing additional hardware or software than they were January 1, 2014 and 43.1 percent believe the chances are about the same.
To learn more about the Design Leaders Confidence Index history and methodology, visit aiga.org/confidence-index/.
AIGA, the professional association for design, advances design as a professional craft, strategic advantage and vital cultural force. As the largest community of design advocates, we bring together practitioners, enthusiasts and patrons to amplify the voice of design and create the vision for a collective future. We define global standards and ethical practices, guide design education, inspire designers and the public, enhance professional development, and make powerful tools and resources accessible to all. Learn more at aiga.org/about.
For further information, please contact:
Jennifer Bender, director of communications and marketing
AIGA | the professional association for design