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NEW YORK—February 11, 2014. AIGA’s Design Leaders Confidence Index ticked upward in the fourth quarter of 2013 to 101.26, up from the previous quarter’s 95.94. This confidence measure in the design economy is in the midpoint of a band of confidence that has been relatively consistent over the past decade, except for the well-founded concerns about the strength of the design economy from 2007 through 2009. Since the beginning of 2010, the confidence level has hovered within a 5 percent range above or below 100.
Design leaders seem generally optimistic about the overall economy, although not expecting dramatic growth: only 6 percent believed the economy was worse today than it had been six months ago and 96.2 percent believed the economy would be the same or better six months into the future. Focusing on the design sector, nearly half assessed current business as better than six months ago and 43.2 percent considered it the same. Nearly 60 percent looked forward to better business over the next six months, with only 4.7 percent projecting business will be worse.
In terms of hiring, 41 percent felt the chances of hiring additional staff was better today than it had been last October; 47.8 percent thought it was about the same; only 11.2 percent thought it was worse. Over 90 percent believed their chances of purchasing additional hardware and software was the same or better than last October.
Designers’ perception of the economy mirrored the measured perspective of corporate management nationwide. The Conference Board and PwC Measure of CEO Confidence™, which had pulled back in the third quarter, increased in the fourth quarter of 2013. The measure now stands at 60, up from 54 in the previous quarter (a reading of more than 50 points reflects more positive than negative responses). CEOs’ assessment of current economic conditions increased significantly: 44 percent say conditions are better compared to six months ago, up from 33 percent in the third quarter.
CEOs’ short-term outlook has also improved. Currently, 50 percent of business leaders expect economic conditions to improve over the next six months, up from 42 percent in the third quarter.
The Conference Board Consumer Confidence Index®, which had rebounded in December, increased again in January. The Index now stands at 80.7, up from 77.5 in December. “Consumers’ assessment of the present situation continues to improve, with both business conditions and the job market rated more favorably,” said Lynn Franco, Director of Economic Indicators at The Conference Board. “All in all, confidence appears to be back on track and rising expectations suggest the economy may pick up some momentum in the months ahead.”
About AIGAAIGA, the professional association for design, advances design as a professional craft, strategic advantage and vital cultural force. As the largest community of design advocates, we bring together practitioners, enthusiasts and patrons to amplify the voice of design and create the vision for a collective future. We define global standards and ethical practices, guide design education, inspire designers and the public, enhance professional development, and make powerful tools and resources accessible to all. Learn more at aiga.org/about.
For further information, please contact:Jennifer Bender, director of communications and marketingAIGA | the professional association for design
Each quarter AIGA conducts the Design Leaders Confidence Index, a survey of design leaders to assemble an authoritative statement on current conditions in the design economy.
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New York, NY—September 29, 2014. As the definition of
“design” continues to broaden, so too will the scope of AIGA’s biennial
design and business conference. Next month, leading
thinkers-practitioners-writers-educators will converge in New York City
at “Gain” to consider many facets of the design of business for the
New York—September 23, 2014. Next week, AIGA, the professional
association for design, opens “Dan Friedman: Radical Modernist”—a
vibrant and inspiring retrospective of a designer who pioneered New Wave
design while carving his own path from academia to corporate design,
experimental European commissions and AIDS activism in the East Village
art scene. This exhibition is organized and designed by AIGA Medalist
Chris Pullman and Laura Varrachi of LVCK Environmental Graphics with
support from Dan Friedman's brother Ken Friedman.
New York, NY—September 25, 2014. AIGA and Wacom announce the launch of “Rise & Shine,”
a new video series that goes behind the scenes of the diverse practices
of six up-and-coming communication designers. Viewers are invited to
travel across the United States with AIGA, the professional association
for design, and Wacom, the leading producer of intuitive design tools,
to visit a range of talented, emerging designers working today and find
out what fuels their creativity. The series offers a closer look at
everything from creative processes and big career breaks to the
techniques and technology they use to realize their visions.
NEW YORK—September 18, 2014. AIGA, Design Observer and Designers & Books today published results of the 2013 “50 Books/50 Covers” competition. A panel of jurors including Michael Bierut, partner at the New York design firm Pentagram; Jessica Helfand, founding editor of Design Observer; and Peter Mendelsund, associate art director of Alfred A. Knopf Books chose 50 outstanding books and 50 exceptional covers.
A brand is every piece of communication that is created to explain who you are. And this can be rarely done in one session. The brand tools are just the beginning. The process continues as it is implemented and requires a strategic partner—a graphic designer.
Section: About AIGA
Member since 2010
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