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NEW YORK—January 22, 2014. This week AIGA, the professional association for design, launches “100 Years of Design”—a dynamic online platform documenting significant design works from the last century that have impacted our collective visual experience. Viewers are encouraged to add their own favorite examples of design history to the initial selection of works, which are drawn primarily from the AIGA Design Archives and woven together with commentary from leading designers. Driven by participation from designers, students and design enthusiasts, the site invites conversation about design’s rich legacy and expanding impact.
“100 Years of Design” is a visual history of communication design, including advertising, identities, print design, typography, packaging, information design, environmental design, editorial design and interaction design. There are iconic designs to explore—such as Milton Glaser’s “Dylan” poster, the logo Walter Landor created for Cotton Inc., and Massimo Vignelli’s information design for New York City’s subway system—as well as designs which impact our daily lives, from the Nutrition Facts labeling on food packages designed by Burkey Belser, to the UPC bar code developed at IBM by N. Joseph Woodland & Bernard Silver.
The project is intended as a continually expanding source of inspiration and education for designers and the public alike. Narratives focused on the impacts of design encourage users to consider the role of design in their own lives. Instead of a history based on periods or styles, the result is a collaborative tribute comprising personal stories about making, experiencing and appreciating design.
“Perhaps the most compelling aspect of the site is the chance to experience the perspective of designers through audio and video interviews, drawing viewers into the creative inspirations of those who have shaped our visual experience over the past century,” noted AIGA Executive Director Richard Grefé. “At its core, this history is an eclectic, curated sampling of relevant design which is made expansive, current and inclusive by asking the design community to share their own influences, inspirations and mentors.”
Designers featured in interviews include Michael Bierut, Ivan Chermayeff, Seymour Chwast, Paul Davis, Steve Frykholm, Tom Geismar, Jessica Helfand, George Lois, Clement Mok, Jennifer Morla, Woody Pirtle, Paula Scher, Rick Valicenti, Michael Vanderbyl and Richard Saul Wurman. Viewers are invited to explore more profiles about influential designers such as Saul Bass, John Bielenberg, Alexey Brodovitch, W. A. Dwiggins, April Greiman, Sylvia Harris, Tibor Kalman, Alvin Lustig, Cipe Pineles, Stefan Sagmeister, Deborah Sussman and Edward Tufte.
AIGA is launching “100 Years of Design,” developed with Second Story, a part of SapientNitro, to encourage young designers to define their own historic influences and to celebrate its hundredth anniversary in 2014. AIGA’s centennial year kicks off this month with dozens of events across the United States hosted by AIGA chapters in 67 cities. Exhibitions of graphic design history will be taking place throughout the year in Denver, Atlanta and New York City, and The AIGA Centennial Gala in New York this April will honor 24 individuals with the prestigious AIGA Medal for lifetime achievement in design. More information about the centennial is available at 100.aiga.org.
About AIGAAIGA, the professional association for design, advances design as a professional craft, strategic advantage and vital cultural force. As the largest community of design advocates, we bring together practitioners, enthusiasts and patrons to amplify the voice of design and create the vision for a collective future. We define global standards and ethical practices, guide design education, inspire designers and the public, enhance professional development, and make powerful tools and resources accessible to all. Learn more at aiga.org/about.
For further information, please contact:Jennifer Bender, director of communications and marketingAIGA | the professional association for design
In 2014, AIGA turns 100! Get involved with chapter activities, attend an upcoming event, or contribute to an online archive of design history. Celebrate AIGA by celebrating design.
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history, AIGA news
Celebrate a century of American design by participating in a special AIGA Centennial project that explores how design assists, connects, delights, influences, and informs. Add your favorite design examples to the site!
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New York, NY—September 29, 2014. As the definition of
“design” continues to broaden, so too will the scope of AIGA’s biennial
design and business conference. Next month, leading
thinkers-practitioners-writers-educators will converge in New York City
at “Gain” to consider many facets of the design of business for the
New York—September 23, 2014. Next week, AIGA, the professional
association for design, opens “Dan Friedman: Radical Modernist”—a
vibrant and inspiring retrospective of a designer who pioneered New Wave
design while carving his own path from academia to corporate design,
experimental European commissions and AIDS activism in the East Village
art scene. This exhibition is organized and designed by AIGA Medalist
Chris Pullman and Laura Varrachi of LVCK Environmental Graphics with
support from Dan Friedman's brother Ken Friedman.
New York, NY—September 25, 2014. AIGA and Wacom announce the launch of “Rise & Shine,”
a new video series that goes behind the scenes of the diverse practices
of six up-and-coming communication designers. Viewers are invited to
travel across the United States with AIGA, the professional association
for design, and Wacom, the leading producer of intuitive design tools,
to visit a range of talented, emerging designers working today and find
out what fuels their creativity. The series offers a closer look at
everything from creative processes and big career breaks to the
techniques and technology they use to realize their visions.
NEW YORK—September 18, 2014. AIGA, Design Observer and Designers & Books today published results of the 2013 “50 Books/50 Covers” competition. A panel of jurors including Michael Bierut, partner at the New York design firm Pentagram; Jessica Helfand, founding editor of Design Observer; and Peter Mendelsund, associate art director of Alfred A. Knopf Books chose 50 outstanding books and 50 exceptional covers.
This task force is charged with reviewing the role AIGA might play in recognizing, communicating and advocating remarkable design that has emerged from the graphic design tradition—experienced in many media and forms today.
Section: About AIGA -
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