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NEW YORK—November 12, 2013. AIGA’s Design Leaders Confidence Index dropped slightly in the third quarter of 2013 to settle at 95.94, down from the previous quarter’s 100.02. This economic confidence measure of the design industry had been steady at about 100 for a full year.
At the same time, design leaders are optimistic about a solid (if not growing) future: only 9.4 percent believe the general economy will be worse over the next six months. They are even more confident in the design economy, which only 7.1 percent believe will be weaker in six months than it is today.
Over half—53.4 percent—believe the economy will be moderately or substantially better in six months, and 51.1 percent expect the prospects for design to improve over the next six months (the balance expect no change). This is consistent with economists’ observations of a slow but steady recovery.
In terms of hiring and growth, virtually all respondents believed that the likelihood of hiring additional staff and purchasing new equipment is the same or greater today than it was three months ago. Only 16 percent believe that the chances of hiring staff today is worse than it was on July 1, 2013, and 11.3 percent believe they are less likely to purchase hardware and software than at the beginning of last quarter.
These assessments differ markedly from consumer expectations recorded by The Conference Board in its monthly Consumer Confidence Index, which decreased sharply in October. Only 16 percent expected business conditions to improve, down from 20.6 percent in September, while those expecting business conditions to worsen increased to 17.5 percent from 10.3 percent. Consumers also had low expectations for jobs: those anticipating more jobs in the months ahead decreased to 15.3 percent from 16.1 percent, while the proportion of those anticipating fewer jobs increased to 22.7 percent, from 19.1 percent in September.
The Conference Board Measure of CEO Confidence dropped in the third quarter as well, although it remains on the positive side at 54 (having dropped from 62 in the second quarter of 2013). CEOs surveyed for this measure provide their perspective on both the U.S. and foreign economies, and their assessment of the U.S. economy was weaker than their assessment of European markets over the next six months.
AIGA, the professional association for design, advances design as a
professional craft, strategic advantage and vital cultural force. As the
largest community of design advocates, we bring together practitioners,
enthusiasts and patrons to amplify the voice of design and create the
vision for a collective future. We define global standards and ethical
practices, guide design education, inspire designers and the public,
enhance professional development, and make powerful tools and resources
accessible to all. Learn more at aiga.org/about.
For further information, please contact:Jennifer Bender, director of communications and marketingAIGA | the professional association for design
AIGA communicates with the public through a variety of channels. Look here for press releases, news announcements and information on AIGA’s current programs and events.
Section: About AIGA -
Each quarter AIGA conducts the Design Leaders Confidence Index, a survey of design leaders to assemble an authoritative statement on current conditions in the design economy.
Section: Tools and Resources -
In the aftermath of the Boston Marathon bombing, a local design studio sought to make sense of the chaotic sequence of events. Using iconography to tell the story, here is the book they created: 102 Hours.
Section: Inspiration -
book design, communication design, Design for Good, social issues
Five nominees for AIGA’s national board of directors were selected by a nominating committee, based on recommendations from AIGA members, chapter leadership and design opinion leaders. Members at the Trustee, Design Leader and Sustaining Member levels approved the slate in April 2014.
The AIGA national board of directors will meet on April 24 in New York to receive recommendations from the strategic planning, finance, governance and communication committees; to review a new membership campaign in progress; and to review the charge for the Nominating and Awards committees.
Each year, AIGA provides a report of
activities and accomplishments to members and stakeholders; the current
report is shown here in full.
Since AIGA was founded in 1914, AIGA presidents have served as leaders of the organization and the national board of directors.
Section: About AIGA -
The federal government specifies that unpaid internships at profit-making
companies must demonstrate an educational experience
geared toward the interests of the intern, not the firm. AIGA Executive Director Richard Grefé describes the criteria, recent developments and new movements to raise awareness of intern rights.
Section: About AIGA -
compensation, AIGA Insight, internships, advocacy
Tom B. Brouhard
Member since 2012
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The @AIGAphilly #nightcaps live podcast series begins tonight - and episodes will be available online soon! Tickets: http://t.co/IUgsAW9ikK
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