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NEW YORK—November 12, 2013. AIGA’s Design Leaders Confidence Index dropped slightly in the third quarter of 2013 to settle at 95.94, down from the previous quarter’s 100.02. This economic confidence measure of the design industry had been steady at about 100 for a full year.
At the same time, design leaders are optimistic about a solid (if not growing) future: only 9.4 percent believe the general economy will be worse over the next six months. They are even more confident in the design economy, which only 7.1 percent believe will be weaker in six months than it is today.
Over half—53.4 percent—believe the economy will be moderately or substantially better in six months, and 51.1 percent expect the prospects for design to improve over the next six months (the balance expect no change). This is consistent with economists’ observations of a slow but steady recovery.
In terms of hiring and growth, virtually all respondents believed that the likelihood of hiring additional staff and purchasing new equipment is the same or greater today than it was three months ago. Only 16 percent believe that the chances of hiring staff today is worse than it was on July 1, 2013, and 11.3 percent believe they are less likely to purchase hardware and software than at the beginning of last quarter.
These assessments differ markedly from consumer expectations recorded by The Conference Board in its monthly Consumer Confidence Index, which decreased sharply in October. Only 16 percent expected business conditions to improve, down from 20.6 percent in September, while those expecting business conditions to worsen increased to 17.5 percent from 10.3 percent. Consumers also had low expectations for jobs: those anticipating more jobs in the months ahead decreased to 15.3 percent from 16.1 percent, while the proportion of those anticipating fewer jobs increased to 22.7 percent, from 19.1 percent in September.
The Conference Board Measure of CEO Confidence dropped in the third quarter as well, although it remains on the positive side at 54 (having dropped from 62 in the second quarter of 2013). CEOs surveyed for this measure provide their perspective on both the U.S. and foreign economies, and their assessment of the U.S. economy was weaker than their assessment of European markets over the next six months.
AIGA, the professional association for design, advances design as a
professional craft, strategic advantage and vital cultural force. As the
largest community of design advocates, we bring together practitioners,
enthusiasts and patrons to amplify the voice of design and create the
vision for a collective future. We define global standards and ethical
practices, guide design education, inspire designers and the public,
enhance professional development, and make powerful tools and resources
accessible to all. Learn more at aiga.org/about.
For further information, please contact:Jennifer Bender, director of communications and marketingAIGA | the professional association for design
AIGA communicates with the public through a variety of channels. Look here for press releases, news announcements and information on AIGA’s current programs and events.
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Each quarter AIGA conducts the Design Leaders Confidence Index, a survey of design leaders to assemble an authoritative statement on current conditions in the design economy.
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This task force is charged with reviewing the role AIGA might play in recognizing, communicating and advocating remarkable design that has emerged from the graphic design tradition—experienced in many media and forms today.
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