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NEW YORK—August 14, 2013. AIGA’s Design Leaders Confidence Index was virtually unchanged for the second quarter of 2013, at 100.02 compared to the previous quarter’s 101.62. At the same time, it appears that there is solid confidence that conditions in both the general economy and the design economy are not worsening—they are remaining the same or improving slightly.
This would be consistent with economists’ observations of a slow but steady recovery.
Only 7.2 percent of respondents believe the economy as a whole has worsened in the past six months, and even fewer (5.0 percent) consider that the design economy was worse in June than it had been in January. Nearly half (48.5 percent) believe the design economy has improved over the past six months.
Looking ahead, three out of five respondents (59.9 percent) believe the national economy will improve moderately or substantially over the next six months, unchanged from three months ago; nearly as many (54.5 percent) expect the same growth for design. Only 4.4 percent thought the demand for design would weaken; the balance expect no change.
In terms of hiring and growth, virtually all leaders believe that the likelihood of hiring additional staff and purchasing new equipment is the same or greater today than it was three months ago, both at approximately 90 percent of respondents.
AIGA, the professional association for design, advances design as a professional craft, strategic advantage and vital cultural force. As the largest community of design advocates, we bring together practitioners, enthusiasts and patrons to amplify the voice of design and create the vision for a collective future. We define global standards and ethical practices, guide design education, inspire designers and the public, enhance professional development, and make powerful tools and resources accessible to all.
For further information, please contact:Jennifer Bender, director of communications and marketing
AIGA | the professional association for design
AIGA communicates with the public through a variety of channels. Look here for press releases, news announcements and information on AIGA’s current programs and events.
Section: About AIGA -
Each quarter AIGA conducts the Design Leaders Confidence Index, a survey of design leaders to assemble an authoritative statement on current conditions in the design economy.
Section: Tools and Resources -
New York, NY—September 29, 2014. As the definition of
“design” continues to broaden, so too will the scope of AIGA’s biennial
design and business conference. Next month, leading
thinkers-practitioners-writers-educators will converge in New York City
at “Gain” to consider many facets of the design of business for the
New York—September 23, 2014. Next week, AIGA, the professional
association for design, opens “Dan Friedman: Radical Modernist”—a
vibrant and inspiring retrospective of a designer who pioneered New Wave
design while carving his own path from academia to corporate design,
experimental European commissions and AIDS activism in the East Village
art scene. This exhibition is organized and designed by AIGA Medalist
Chris Pullman and Laura Varrachi of LVCK Environmental Graphics with
support from Dan Friedman's brother Ken Friedman.
New York, NY—September 25, 2014. AIGA and Wacom announce the launch of “Rise & Shine,”
a new video series that goes behind the scenes of the diverse practices
of six up-and-coming communication designers. Viewers are invited to
travel across the United States with AIGA, the professional association
for design, and Wacom, the leading producer of intuitive design tools,
to visit a range of talented, emerging designers working today and find
out what fuels their creativity. The series offers a closer look at
everything from creative processes and big career breaks to the
techniques and technology they use to realize their visions.
NEW YORK—September 18, 2014. AIGA, Design Observer and Designers & Books today published results of the 2013 “50 Books/50 Covers” competition. A panel of jurors including Michael Bierut, partner at the New York design firm Pentagram; Jessica Helfand, founding editor of Design Observer; and Peter Mendelsund, associate art director of Alfred A. Knopf Books chose 50 outstanding books and 50 exceptional covers.
A brand is every piece of communication that is created to explain who you are. And this can be rarely done in one session. The brand tools are just the beginning. The process continues as it is implemented and requires a strategic partner—a graphic designer.
Section: About AIGA
Member since 2010
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