“Estrada: Sailing through design” exhibit opens July 17
Visitors explore Spanish design and culture at the AIGA National Design Center
NEW YORK—July 1, 2013. AIGA, the professional association for design, is hosting a new exhibition called “Estrada: Sailing through design” opening July 17 in New York. Featuring the work of Manuel Estrada, one of the most important designers in Spain, the exhibition focuses on his working process as documented in visual diaries.
“Estrada: Sailing through design” arrives at the AIGA National Design Center following a successful tour through Helsinki, Berlin, Lisbon and Miami. It reveals Estrada’s creative process through ideas, perceptions and first sketches. Visitors will be able to explore his award-winning work from initial idea to final design, seeing the stages in between where concepts and shapes change until reaching a conceptual, contextual and formal result.
The exhibition is also a journey through Spanish culture. Estrada, who has primarily devoted himself to corporate identity and editorial design, has worked for some of the most significant cultural institutions and companies in Spain, including Línea Madrid and Bibliometro projects for the city of Madrid, corporate identities for international companies like Repsol, and literary work such as the Cervantes Prize brand, design of gastronomy magazine Spain Gourmetour and illustrations for books by Nobel Prize–winning author José Saramago. Through Estrada’s designs, we encounter the writers, institutions and events that are at the core of contemporary Spanish life.
“Estrada: Sailing through design” will be on view from July 17 through October 11 at the AIGA National Design Center, located at 164 Fifth Avenue in New York City. Gallery hours are Monday through Thursday 11:00 a.m. to 6:00 p.m. and Friday 11:00 a.m. to 5:00 p.m. The exhibit is free and open to the public.
AIGA, the professional association for design, advances design as a professional craft, strategic advantage and vital cultural force. As the largest community of design advocates, AIGA brings together practitioners, enthusiasts and patrons to amplify the voice of design and creates the vision for a collective future. AIGA defines global standards and ethical practices, guides design education, inspires designers and the public, enhances professional development, and makes powerful tools and resources accessible to all. Learn more at aiga.org/about.
For further information, please contact:
Jennifer Bender, director of communications and marketing
AIGA | the professional association for design