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NEW YORK—February 12, 2013. AIGA’s Design Leaders Confidence Index inched upward in the fourth quarter of 2012, climbing from 100.51 to 101.72. Given the economic anxiety surrounding the Congressional ultimatum on the “fiscal cliff,” this sustained level of confidence seems to bode well for designers.Responses to this quarterly survey of design leaders demonstrate continuing optimism within the design profession. Since the third quarter of 2009, the index has fluctuated in a range roughly between 90 and 105, after having dropped to 50 in the third quarter of 2008. This trend broadly mirrors the stock market’s position as well.Only 6.3 percent of respondents believe the economy as a whole has worsened in the past six months, with slightly fewer (6.0 percent) estimating that the design economy was worse in December than it had been in July. The number who felt the general economy had improved substantially over the past two quarters remained constant at 4.2 percent. However, the number who felt the design economy had shown substantial improvement in the past six months more than doubled, to more than 10 percent.Looking ahead six months, 62.3 percent thought the general economy would improve and nearly as many thought the design economy would improve (58.5 percent). Only 5.1 percent worried that the design economy would weaken in the first two quarters of 2013. This shows greater optimism about the general economy than three months ago, and approximately the same level of enthusiasm for the future design economy.
In terms of hiring and growth, those professing the same or an increased likelihood of hiring additional staff today (compared with three months ago) has risen to 90 percent. Roughly 92 percent believe their likelihood of investing in hardware and software is also the same or better.
The Conference Board Measure of CEO Confidence™, which asks similar questions of corporate CEOs, improved in the fourth quarter of 2012 after dropping in the previous quarter. The measure now stands at 46, up from 42 in the third quarter; a reading of more than 50 points reflects more positive than negative responses. Nonetheless, an increasing number of corporate CEOs expect economic conditions to improve. A number of other Conference Board indices reinforce this conclusion: although consumer confidence has dropped, the Employment Trends Index, measure of Help Wanted Online, and Leading Economic Index all showed modest improvement in January.
AIGA is the professional association for design, a nonprofit
organization dedicated to advancing design as a professional craft, strategic
tool and vital cultural force. Founded in 1914, AIGA today serves more than
22,000 members through 67 chapters and 200 student groups throughout the United
States. AIGA stimulates thinking about design, demonstrates the value of design
and empowers the success of designers at each stage of their careers.
For further information, please contact:Jennifer Bender, director of communications and marketingAIGA | the professional association for design
Each quarter AIGA conducts the Design Leaders Confidence Index, a survey of design leaders to assemble an authoritative statement on current conditions in the design economy.
Section: Tools and Resources -
AIGA communicates with the public through a variety of channels. Look here for press releases, news announcements and information on AIGA’s current programs and events.
Section: About AIGA -
NEW YORK—August 5, 2014. Yathrib Ragsdale mentors minority, first generation, college bound students. Myles Thompson educates his college campus about African American art and culture. And
Kawing Ng manages a Meetup group called VolunteerNY to bring together people who share a common goal of giving back to the community. These talented and dedicated students are among 14 recipients of the 2014–2015 Worldstudio AIGA Scholarships, awarded each year to art and design college students who demonstrate a commitment to social responsibility.
NEW YORK—July 1, 2014. Today five board members and a new presidents council representative join the national board of directors
for AIGA, the professional association for design, following a national
search. Ken Carbone, John Luu, Christopher Simmons, Jill Spaeth, Paul Wharton and Elysia Syriac join the national board, and Su Mathews Hale has been elected to the president-elect position.
After much discussion throughout the entire design community, the national board
approved the sale of AIGA’s building in New York City. At this pivotal point in our history, the board
adopted a revised strategic framework which articulates four strategic focuses for the organization and outlines the process and timeline for funding decisions.
Section: About AIGA -
AIGA Insight, governance, AIGA news
Oleksander A. Stecyk
AIGA San Francisco
Member since 2013
I Love Dust: An Interview with Co-Founder and Creative Director Mark Graham
August 20, 2014
AIGA New York
Christofer T. Patton
AIGA St. Louis
AIGA New York
Alexa L. Hines
AIGA Tampa Bay
Chloe J. Steinhoff-Smith
http://t.co/Pxxa9t3iLo Jill Shargaa urges everyone to stop overusing the word "awesome." @Tedtalks
6 hours ago
Cool idea for print: This is a student manual created by Dutch designer Jelle Zweegers for the School… http://t.co/EhAoZ6z9i6
13 hours ago
In NYC a day before the @AIGAconference? Special attendee rates for our workshops and symposium. Seats are limited! http://t.co/Lz0ffp1oP0
14 hours ago
Beer & Branding Showcase
September 01, 2014
Things To Do*
August 31, 2014
DxB Opening Keynote by Eddie Opara with intro by Liz Resnick
August 30, 2014
Design for Democracy