Forgot your username or password?
NEW YORK—October 4,
2012. Today AIGA, the professional association for design, announced the
results of “Justified”—a design competition for
which entrants articulate the case for their work’s
effectiveness. Eighteen case studies were selected from nearly 400 entries submitted by design firms, in-house design
departments, design entrepreneurs and freelance designers.
Entries were judged based on their design attributes and whether their case for effectiveness was clear, compelling and accessible. A jury of renowned designers chaired by
“So many people tend to think of design as the final
step—making a website to launch a product, producing a brochure to announce a
new service,” said AIGA Executive Director Ric Grefé. “But these results show
not only that design can make a positive impact on the bottom line, but that
designers can play a strategic role in solving business challenges.”
“We are not decorators, we are problem solvers,” concurred
“Justified” juror Steve Liska, owner of Chicago design firm Liska + Associates. “Case
studies like those selected in ‘Justified’ show how we, in the design industry,
justify our end product, what our value is and why we are a critical part of
all communication efforts.”
That’s not to say that the decision-making process was easy.
The jury debated for several days after reviewing the entries, preparing
carefully considered comments and ultimately selecting 18 case studies.
competition is about the power and potential of storytelling—how our stories
about design can make meaningful differences and an impact. It’s about learning
from each other and understanding how the dots are connected,” said juror
Clement Mok, a design and business strategy consultant.
“In a challenging economic climate, articulating what we do has become more important than ever,” said juror Petrula Vrontikis, creative director of Vrontikis Design Office. “It is possibly the most useful skill we can master, allowing us to keep good clients and make purposeful (and beautiful) work.”
“‘Justified’ will continue to evolve, and designers will
become more adept at developing cases that support their work,” added juror
Monica Little of Minneapolis design firm Little & Company. “Addressing
change is messy, but it is necessary if we intend to remain relevant as the
world continually transforms.”
See the full collection of “Justified” case study selections at www.aiga.org/justified-2012-selections.
AIGA is the professional association for design, a nonprofit
organization dedicated to advancing design as a professional craft,
strategic tool and vital cultural force. Founded in 1914, AIGA today
serves more than 22,000 members through 66 chapters and 200 student
groups across the United States. AIGA stimulates thinking about design,
demonstrates the value of design and empowers the success of designers
at each stage of their careers. Learn more at www.aiga.org/about.
For further information, please contact:Jennifer Bender, director of communications and marketingAIGA | the professional association for design
Learn more about the jury’s perspective on the competition and their
rationale behind the selections.
Section: Events and Competitions -
New York, NY—September 29, 2014. As the definition of
“design” continues to broaden, so too will the scope of AIGA’s biennial
design and business conference. Next month, leading
thinkers-practitioners-writers-educators will converge in New York City
at “Gain” to consider many facets of the design of business for the
New York—September 23, 2014. Next week, AIGA, the professional
association for design, opens “Dan Friedman: Radical Modernist”—a
vibrant and inspiring retrospective of a designer who pioneered New Wave
design while carving his own path from academia to corporate design,
experimental European commissions and AIDS activism in the East Village
art scene. This exhibition is organized and designed by AIGA Medalist
Chris Pullman and Laura Varrachi of LVCK Environmental Graphics with
support from Dan Friedman's brother Ken Friedman.
New York, NY—September 25, 2014. AIGA and Wacom announce the launch of “Rise & Shine,”
a new video series that goes behind the scenes of the diverse practices
of six up-and-coming communication designers. Viewers are invited to
travel across the United States with AIGA, the professional association
for design, and Wacom, the leading producer of intuitive design tools,
to visit a range of talented, emerging designers working today and find
out what fuels their creativity. The series offers a closer look at
everything from creative processes and big career breaks to the
techniques and technology they use to realize their visions.
NEW YORK—September 18, 2014. AIGA, Design Observer and Designers & Books today published results of the 2013 “50 Books/50 Covers” competition. A panel of jurors including Michael Bierut, partner at the New York design firm Pentagram; Jessica Helfand, founding editor of Design Observer; and Peter Mendelsund, associate art director of Alfred A. Knopf Books chose 50 outstanding books and 50 exceptional covers.
A brand is every piece of communication that is created to explain who you are. And this can be rarely done in one session. The brand tools are just the beginning. The process continues as it is implemented and requires a strategic partner—a graphic designer.
Section: About AIGA
Like the rest of us, ADG Creative’s Jon Barnes is very attached to his smartphone. But he knows we've got to draw the line somewhere.
AIGA Triad North Carolina
Member since 2014
Copenhagen's Frost Music Festival Has One Hot Identity
September 12, 2014
AIGA New York
Anna-Alicia A. Bass
AIGA Hampton Roads
Brandon S. Heim
AIGA West Michigan
John D. Boran, Jr
Julie A. Cronin
AIGA St. Louis
AIGA New York
NYC area emerging designers: we only have 3 spaces left for "Gain" volunteers! Join us @AIGAconference http://t.co/uwkgphaaDZ
An hour ago
Opening night of 'Daniel Friedman: Radical Modernist' is going off without a hitch. We're here till 8… http://t.co/JWiqYdKhRv
1 hours ago
@_DesignStudio_ on how Swedish studio @K0K0KAKA pushes the limits of interactive experience design. #DesignEnvy http://t.co/NbrQM1b8DW
2 hours ago
Graphic Designer – Haydon Building Corp
October 01, 2014
Senior Art Director – Moses, Inc
Member Spotlight: Renee Brown
The Bold Italic
Design for Democracy