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At “Gain” in San Francisco, visionaries share how designers make a bigger impact through business
NEW YORK—September 13, 2012. Social impact, sustainability, CSR, shared value—no matter what you call it, the impact of business on society is a hot topic, and for good reason. Consumers are demanding increased accountability, and businesses are realizing that their long-term viability rests upon their ability to serve the needs of stakeholders at every level. “Gain: AIGA Design for Social Value Conference” takes this conversation to center stage in the design world, on October 9–10 in San Francisco.
Communication designers are known for their creativity, empathy, vision and unique perspective, working with clients to produce print communications, interaction design, experience design and service design. Moderated by Fast Company Co.Exist Editor Morgan Clendaniel, AIGA’s “Gain” conference will present case studies that demonstrate how designers can apply their unique skill set to social impact work with clients.
AIGA has long been a leader in advocating for designers’ abilities, through programs such as “Design for Good” and “The Living Principles for Design.” This fall’s conference is the next step in that evolution, bringing business leaders together with design visionaries to learn together how to improve the world around us.
Speakers at “Gain” include:
Learn more about all of the speakers, the schedule and everything happening at “Gain” at gainconference.aiga.org.
AIGA is the professional association for design, a nonprofit organization dedicated to advancing design as a professional craft, strategic tool and vital cultural force. Founded in 1914, AIGA today serves more than 22,000 members through 66 chapters and 200 student groups across the United States. AIGA stimulates thinking about design, demonstrates the value of design and empowers the success of designers at each stage of their careers. Learn more at www.aiga.org/about.
For further information, please contact:Jennifer Bender, director of communications and marketingAIGA | the professional association for design
New York, NY—September 29, 2014. As the definition of
“design” continues to broaden, so too will the scope of AIGA’s biennial
design and business conference. Next month, leading
thinkers-practitioners-writers-educators will converge in New York City
at “Gain” to consider many facets of the design of business for the
New York—September 23, 2014. Next week, AIGA, the professional
association for design, opens “Dan Friedman: Radical Modernist”—a
vibrant and inspiring retrospective of a designer who pioneered New Wave
design while carving his own path from academia to corporate design,
experimental European commissions and AIDS activism in the East Village
art scene. This exhibition is organized and designed by AIGA Medalist
Chris Pullman and Laura Varrachi of LVCK Environmental Graphics with
support from Dan Friedman's brother Ken Friedman.
New York, NY—September 25, 2014. AIGA and Wacom announce the launch of “Rise & Shine,”
a new video series that goes behind the scenes of the diverse practices
of six up-and-coming communication designers. Viewers are invited to
travel across the United States with AIGA, the professional association
for design, and Wacom, the leading producer of intuitive design tools,
to visit a range of talented, emerging designers working today and find
out what fuels their creativity. The series offers a closer look at
everything from creative processes and big career breaks to the
techniques and technology they use to realize their visions.
NEW YORK—September 18, 2014. AIGA, Design Observer and Designers & Books today published results of the 2013 “50 Books/50 Covers” competition. A panel of jurors including Michael Bierut, partner at the New York design firm Pentagram; Jessica Helfand, founding editor of Design Observer; and Peter Mendelsund, associate art director of Alfred A. Knopf Books chose 50 outstanding books and 50 exceptional covers.
A brand is every piece of communication that is created to explain who you are. And this can be rarely done in one session. The brand tools are just the beginning. The process continues as it is implemented and requires a strategic partner—a graphic designer.
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