At “Gain” in San Francisco, visionaries share how designers make a bigger impact through business
NEW YORK—September 13, 2012. Social impact, sustainability, CSR, shared value—no matter what you call it, the impact of business on society is a hot topic, and for good reason. Consumers are demanding increased accountability, and businesses are realizing that their long-term viability rests upon their ability to serve the needs of stakeholders at every level. “Gain: AIGA Design for Social Value Conference” takes this conversation to center stage in the design world, on October 9–10 in San Francisco.
Communication designers are known for their creativity, empathy, vision and unique perspective, working with clients to produce print communications, interaction design, experience design and service design. Moderated by Fast Company Co.Exist Editor Morgan Clendaniel, AIGA’s “Gain” conference will present case studies that demonstrate how designers can apply their unique skill set to social impact work with clients.
AIGA has long been a leader in advocating for designers’ abilities, through programs such as “Design for Good” and “The Living Principles for Design.” This fall’s conference is the next step in that evolution, bringing business leaders together with design visionaries to learn together how to improve the world around us.
Speakers at “Gain” include:
Learn more about all of the speakers, the schedule and everything happening at “Gain” at gainconference.aiga.org.
AIGA is the professional association for design, a nonprofit organization dedicated to advancing design as a professional craft, strategic tool and vital cultural force. Founded in 1914, AIGA today serves more than 22,000 members through 66 chapters and 200 student groups across the United States. AIGA stimulates thinking about design, demonstrates the value of design and empowers the success of designers at each stage of their careers. Learn more at www.aiga.org/about.
For further information, please contact:Jennifer Bender, director of communications and marketingAIGA | the professional association for design
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Ideation is design, execution is art. #design #graphicdesign #AIGAdesign #designlife #designquotes #designthinking
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