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NEW YORK—February 14, 2012. AIGA’s Design Leaders Confidence Index began to rise again in the most recent quarter. For the fourth quarter of 2011, the index rose from 86.63 to 100.71—higher than all but four quarters since AIGA began monitoring confidence in April 2005.
Responses to this quarterly survey of more than 400 design leaders show a strong bounce of optimism in the design industry. For instance, less than 9 percent believe the overall economy is worse now than six months ago and even less (6.9 percent) feel the design economy is worse than in July 2011; 86 percent think it will be the same or moderately better in six months.
Looking ahead, a majority are confident that the broader economy will improve over the next six months (61.8 percent) and nearly as many (60.1 percent) believe that will drive improvements in the design economy in the first half of the year. Only 6 percent believe the economy will be weaker over the next six months.
In terms of hiring, a majority (51.3 percent) feel their likelihood of hiring additional staff has not changed over the past quarter; 37.9 percent believe the chances of adding staff have improved. The optimism of the respondents also affects their willingness to acquire hardware and software: 45.8 percent believe they are more likely to invest in technology tools today than in October 2011; less than 10 percent expect to be less likely to invest.
In other measures of confidence, The Conference Board Measure of CEO Confidence™, which had also declined in the third quarter of 2011, improved in the fourth quarter. The measure now stands at 49, up from 42 in the previous quarter; a reading of more than 50 points reflects more positive than negative responses. Among CEOs, confidence appeared to be based on short-term factors; overall optimism was relatively subdued, as more CEOs remained pessimistic than optimistic.
AIGA is the professional association for design, a nonprofit
organization dedicated to advancing design as a professional craft,
strategic tool and vital cultural force. Founded in 1914, AIGA
today serves more than 22,000 members through 66 chapters and 200
student groups throughout the United States. AIGA stimulates
thinking about design, demonstrates the value of design and
empowers the success of designers at each stage of their careers.
Learn more at aiga.org/about.
For further information, please contact: Jennifer
AIGA | the professional association for design
Tel 212 710 3136 Fax 212 807 1799
Each quarter AIGA conducts the Design Leaders Confidence Index, a survey of design leaders to assemble an authoritative statement on current conditions in the design economy.
Section: Tools and Resources -
AIGA communicates with the public through a variety of channels. Look here for press releases, news announcements and information on AIGA’s current programs and events.
Section: About AIGA -
New York, NY—September 29, 2014. As the definition of
“design” continues to broaden, so too will the scope of AIGA’s biennial
design and business conference. Next month, leading
thinkers-practitioners-writers-educators will converge in New York City
at “Gain” to consider many facets of the design of business for the
New York—September 23, 2014. Next week, AIGA, the professional
association for design, opens “Dan Friedman: Radical Modernist”—a
vibrant and inspiring retrospective of a designer who pioneered New Wave
design while carving his own path from academia to corporate design,
experimental European commissions and AIDS activism in the East Village
art scene. This exhibition is organized and designed by AIGA Medalist
Chris Pullman and Laura Varrachi of LVCK Environmental Graphics with
support from Dan Friedman's brother Ken Friedman.
New York, NY—September 25, 2014. AIGA and Wacom announce the launch of “Rise & Shine,”
a new video series that goes behind the scenes of the diverse practices
of six up-and-coming communication designers. Viewers are invited to
travel across the United States with AIGA, the professional association
for design, and Wacom, the leading producer of intuitive design tools,
to visit a range of talented, emerging designers working today and find
out what fuels their creativity. The series offers a closer look at
everything from creative processes and big career breaks to the
techniques and technology they use to realize their visions.
NEW YORK—September 18, 2014. AIGA, Design Observer and Designers & Books today published results of the 2013 “50 Books/50 Covers” competition. A panel of jurors including Michael Bierut, partner at the New York design firm Pentagram; Jessica Helfand, founding editor of Design Observer; and Peter Mendelsund, associate art director of Alfred A. Knopf Books chose 50 outstanding books and 50 exceptional covers.
This task force is charged with reviewing the role AIGA might play in recognizing, communicating and advocating remarkable design that has emerged from the graphic design tradition—experienced in many media and forms today.
Section: About AIGA -
Baltimore creatives have some fantastic workspaces with a variety of features. Take a look at just a few we've seen so far. Then, snap a pic of your workspace and post it on Instagram with the hashtag #bmoreAIGA100 for a chance to win one of two year-long Skillshare subscriptions! Want to double your chances? Come up with a creative way to spell out #bmoreAIGA100 in your photo for a second entry.
Caitlin M. Tenhoff
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