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NEW YORK—December 8, 2011. Book lovers, take note: Beginning today, visitors to the AIGA National Design Center in New York will be treated to a show celebrating the most effective book and book cover designs from 2010.
The “50 Books/50 Covers of 2010” exhibition showcases the results of AIGA’s “50 Books/50 Covers” competition, exemplifying the best in current book design and production. A distinguished jury reviewed almost 700 submissions, ultimately selecting 100 winners—50 specifically for their cover design, and 50 for their overall book design, including type, paper, binding, cover and overall format.
AIGA, the professional association for design, has been holding the competition since 1923; this year, entrants were also asked to describe how their solutions solved the unique problems of the books presented. As a result, the selections help to demonstrate the role of the designer and the value of design in both the publishing industry and our collective visual culture.
Each day, for the duration of the exhibition, a new definition of the term “book” will be written on the gallery wall of the AIGA National Design Center, selected from responses to questions on whatthebook.org, a site created by Barbara DeWilde and her team in conjunction with AIGA, sustaining an ongoing conversation about the evolution of the book.
“Today, as so many voices are likely to look back on a year during which e-books in some categories surpassed the sales of their print versions, this exhibition reminds us of how deeply engaged we can each become with a book, its cover and its format—emotionally, aesthetically, tactilely and physically,” noted AIGA Executive Director Richard Grefé. "The exhibition design, by noted book designer Barbara DeWilde, draws us into the experience of being with books, and its web component invites engagement.”
The “AIGA 50 Books/50 Covers” exhibition is free and open to the public and on view in New York through February 23, 2012, at which point it will travel around the country to museums and galleries.
“Anyone planning to be near the Flatiron District, Union Square, Chelsea or Madison Square Park this winter really must stop by to see the show,” added AIGA Exhibitions Director Gabriela Mirensky. “The gallery is located right on Fifth Avenue at the intersection of these iconic New York neighborhoods, and is a wonderful opportunity to interact with stellar design work in an intimate, quiet space.”
In addition, all selections are available online in the AIGA Design Archives, where visitors can see a variety of images, project statements and jurors’ comments.
164 Fifth Avenue (between 21st and 22nd Streets)
New York, NY 10010 [map]
Monday through Thursday: 11:00 a.m.–6:00 p.m.
Friday: 11:00 a.m.–5:00 p.m.
Special holiday hours: The gallery will be closed December 26, January 2, January 16 and February 20.
AIGA is the professional association for design, a nonprofit
organization dedicated to advancing design as a professional craft,
strategic tool and vital cultural force. Founded in 1914, AIGA
today serves more than 22,000 members through 66 chapters and 200
student groups throughout the United States. AIGA stimulates
thinking about design, demonstrates the value of design and
empowers the success of designers at each stage of their careers.
Learn more at aiga.org/about.
For further information, please contact: Jennifer
AIGA | the professional association for design
Tel 212 710 3136 Fax 212 807 1799
AIGA’s chapters allow our members to form powerful social and
professional bonds through conferences, competitions, lectures and
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and plays a crucial role in determining the mission of AIGA.
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