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NEW YORK—September 13, 2011. This week, a special exhibition in New York will
ask visitors to consider an important question: How can design be more than just a
beautiful exterior? Debuting at the AIGA National Design Center on September 15,
and online in the AIGA Design Archives, the much anticipated “365 | Design
Effectiveness” exhibition will showcase award-winning work that successfully
pairs aesthetics with results.
Honored designs include the following:
“AIGA is committed to demonstrating design’s value as well as its ability to charm, intrigue and entertain,” said AIGA Executive Director Richard Grefé. “With this year’s competition, we are emphasizing that design, to be great, must achieve its business purposes first and, usually, will do so in a way that overwhelms us with simplicity, responsibility and creativity.”
“People often think of designers as ‘those who make something look pretty,’ but design goes so much deeper than that,” explained AIGA Director of Competitions Gabriela Mirensky. “This exhibition helps visitors understand why a certain design, branding, execution or strategy was effective, by focusing on the impact of each piece.”
This year’s selections will debut in the “365 | Design Effectiveness” exhibition at the AIGA National Design Center in Manhattan. The exhibition is open to the public from September 15 through November 23; admission is free. Gallery hours are Monday through Thursday from 11:00 a.m.–6:00 p.m. and Friday from 11:00 a.m.–5:00 p.m.
All 134 selections will be featured in AIGA’s virtual gallery of design exemplars, the AIGA Design Archives. Multiple views, jurors’ comments and the designers’ statements of effectiveness are all available at this free site.
Each year, AIGA invites communication designers from around the world to enter its annual design competition, “365.” Entries come in under categories including print, digital and cross-media, and are reviewed by a panel of peers across a wide range of design disciplines. Their selections—encompassing motion graphics, websites, packaging, environments and more—represent exemplary and effective visual communications work from around the world.
As the professional association for design, AIGA has a mission to demonstrate the value of design to business leaders and the broader public. This is just one of many channels to make that clear.
AIGA is the professional association for design, a nonprofit
organization dedicated to advancing design as a professional craft,
strategic tool and vital cultural force. Founded in 1914, AIGA
today serves more than 22,000 members through 66 chapters and 200
student groups throughout the United States. AIGA stimulates
thinking about design, demonstrates the value of design and
empowers the success of designers at each stage of their careers.
Learn more at aiga.org/about.
For further information, please contact: Jennifer
AIGA | the professional association for design
Tel 212 710 3136 Fax 212 807 1799
On view from September 15 through November 23, 2011, at the AIGA National Design Center in New York, the “AIGA 365 | Design Effectiveness” exhibition showcases award-winning work from AIGA’s annual “365” design competition.
Section: Events and Competitions -
The gallery at the National Design Center in New York is open to the public on weekdays; admission is free. Look here for information on current exhibitions.
Section: About AIGA -
New York, NY—September 29, 2014. As the definition of
“design” continues to broaden, so too will the scope of AIGA’s biennial
design and business conference. Next month, leading
thinkers-practitioners-writers-educators will converge in New York City
at “Gain” to consider many facets of the design of business for the
New York—September 23, 2014. Next week, AIGA, the professional
association for design, opens “Dan Friedman: Radical Modernist”—a
vibrant and inspiring retrospective of a designer who pioneered New Wave
design while carving his own path from academia to corporate design,
experimental European commissions and AIDS activism in the East Village
art scene. This exhibition is organized and designed by AIGA Medalist
Chris Pullman and Laura Varrachi of LVCK Environmental Graphics with
support from Dan Friedman's brother Ken Friedman.
New York, NY—September 25, 2014. AIGA and Wacom announce the launch of “Rise & Shine,”
a new video series that goes behind the scenes of the diverse practices
of six up-and-coming communication designers. Viewers are invited to
travel across the United States with AIGA, the professional association
for design, and Wacom, the leading producer of intuitive design tools,
to visit a range of talented, emerging designers working today and find
out what fuels their creativity. The series offers a closer look at
everything from creative processes and big career breaks to the
techniques and technology they use to realize their visions.
NEW YORK—September 18, 2014. AIGA, Design Observer and Designers & Books today published results of the 2013 “50 Books/50 Covers” competition. A panel of jurors including Michael Bierut, partner at the New York design firm Pentagram; Jessica Helfand, founding editor of Design Observer; and Peter Mendelsund, associate art director of Alfred A. Knopf Books chose 50 outstanding books and 50 exceptional covers.
A brand is every piece of communication that is created to explain who you are. And this can be rarely done in one session. The brand tools are just the beginning. The process continues as it is implemented and requires a strategic partner—a graphic designer.
Section: About AIGA
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