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NEW YORK—September 13, 2011. This week, a special exhibition in New York will
ask visitors to consider an important question: How can design be more than just a
beautiful exterior? Debuting at the AIGA National Design Center on September 15,
and online in the AIGA Design Archives, the much anticipated “365 | Design
Effectiveness” exhibition will showcase award-winning work that successfully
pairs aesthetics with results.
Honored designs include the following:
“AIGA is committed to demonstrating design’s value as well as its ability to charm, intrigue and entertain,” said AIGA Executive Director Richard Grefé. “With this year’s competition, we are emphasizing that design, to be great, must achieve its business purposes first and, usually, will do so in a way that overwhelms us with simplicity, responsibility and creativity.”
“People often think of designers as ‘those who make something look pretty,’ but design goes so much deeper than that,” explained AIGA Director of Competitions Gabriela Mirensky. “This exhibition helps visitors understand why a certain design, branding, execution or strategy was effective, by focusing on the impact of each piece.”
This year’s selections will debut in the “365 | Design Effectiveness” exhibition at the AIGA National Design Center in Manhattan. The exhibition is open to the public from September 15 through November 23; admission is free. Gallery hours are Monday through Thursday from 11:00 a.m.–6:00 p.m. and Friday from 11:00 a.m.–5:00 p.m.
All 134 selections will be featured in AIGA’s virtual gallery of design exemplars, the AIGA Design Archives. Multiple views, jurors’ comments and the designers’ statements of effectiveness are all available at this free site.
Each year, AIGA invites communication designers from around the world to enter its annual design competition, “365.” Entries come in under categories including print, digital and cross-media, and are reviewed by a panel of peers across a wide range of design disciplines. Their selections—encompassing motion graphics, websites, packaging, environments and more—represent exemplary and effective visual communications work from around the world.
As the professional association for design, AIGA has a mission to demonstrate the value of design to business leaders and the broader public. This is just one of many channels to make that clear.
AIGA is the professional association for design, a nonprofit
organization dedicated to advancing design as a professional craft,
strategic tool and vital cultural force. Founded in 1914, AIGA
today serves more than 22,000 members through 66 chapters and 200
student groups throughout the United States. AIGA stimulates
thinking about design, demonstrates the value of design and
empowers the success of designers at each stage of their careers.
Learn more at aiga.org/about.
For further information, please contact: Jennifer
AIGA | the professional association for design
Tel 212 710 3136 Fax 212 807 1799
On view from September 15 through November 23, 2011, at the AIGA National Design Center in New York, the “AIGA 365 | Design Effectiveness” exhibition showcases award-winning work from AIGA’s annual “365” design competition.
Section: Events and Competitions -
For over 20 years, AIGA hosted a range of design exhibitions in the gallery at the AIGA National Design Center on Fifth Avenue in New York City.
Section: About AIGA -
This task force is charged with reviewing the role AIGA might play in recognizing, communicating and advocating remarkable design that has emerged from the graphic design tradition—experienced in many media and forms today.
Section: About AIGA -
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