Forgot your username or password?
NEW YORK—September 13, 2011. This week, a special exhibition in New York will
ask visitors to consider an important question: How can design be more than just a
beautiful exterior? Debuting at the AIGA National Design Center on September 15,
and online in the AIGA Design Archives, the much anticipated “365 | Design
Effectiveness” exhibition will showcase award-winning work that successfully
pairs aesthetics with results.
Honored designs include the following:
“AIGA is committed to demonstrating design’s value as well as its ability to charm, intrigue and entertain,” said AIGA Executive Director Richard Grefé. “With this year’s competition, we are emphasizing that design, to be great, must achieve its business purposes first and, usually, will do so in a way that overwhelms us with simplicity, responsibility and creativity.”
“People often think of designers as ‘those who make something look pretty,’ but design goes so much deeper than that,” explained AIGA Director of Competitions Gabriela Mirensky. “This exhibition helps visitors understand why a certain design, branding, execution or strategy was effective, by focusing on the impact of each piece.”
This year’s selections will debut in the “365 | Design Effectiveness” exhibition at the AIGA National Design Center in Manhattan. The exhibition is open to the public from September 15 through November 23; admission is free. Gallery hours are Monday through Thursday from 11:00 a.m.–6:00 p.m. and Friday from 11:00 a.m.–5:00 p.m.
All 134 selections will be featured in AIGA’s virtual gallery of design exemplars, the AIGA Design Archives. Multiple views, jurors’ comments and the designers’ statements of effectiveness are all available at this free site.
Each year, AIGA invites communication designers from around the world to enter its annual design competition, “365.” Entries come in under categories including print, digital and cross-media, and are reviewed by a panel of peers across a wide range of design disciplines. Their selections—encompassing motion graphics, websites, packaging, environments and more—represent exemplary and effective visual communications work from around the world.
As the professional association for design, AIGA has a mission to demonstrate the value of design to business leaders and the broader public. This is just one of many channels to make that clear.
AIGA is the professional association for design, a nonprofit
organization dedicated to advancing design as a professional craft,
strategic tool and vital cultural force. Founded in 1914, AIGA
today serves more than 22,000 members through 66 chapters and 200
student groups throughout the United States. AIGA stimulates
thinking about design, demonstrates the value of design and
empowers the success of designers at each stage of their careers.
Learn more at aiga.org/about.
For further information, please contact: Jennifer
AIGA | the professional association for design
Tel 212 710 3136 Fax 212 807 1799
On view from September 15 through November 23, 2011, at the AIGA National Design Center in New York, the “AIGA 365 | Design Effectiveness” exhibition showcases award-winning work from AIGA’s annual “365” design competition.
Section: Events and Competitions -
The gallery at the National Design Center in New York is open to the public on weekdays; admission is free. Look here for information on current exhibitions.
Section: About AIGA -
NEW YORK—August 5, 2014. Yathrib Ragsdale mentors minority, first generation, college bound students. Myles Thompson educates his college campus about African American art and culture. And
Kawing Ng manages a Meetup group called VolunteerNY to bring together people who share a common goal of giving back to the community. These talented and dedicated students are among 14 recipients of the 2014–2015 Worldstudio AIGA Scholarships, awarded each year to art and design college students who demonstrate a commitment to social responsibility.
NEW YORK—July 1, 2014. Today five board members and a new presidents council representative join the national board of directors
for AIGA, the professional association for design, following a national
search. Ken Carbone, John Luu, Christopher Simmons, Jill Spaeth, Paul Wharton and Elysia Syriac join the national board, and Su Mathews Hale has been elected to the president-elect position.
After much discussion throughout the entire design community, the national board
approved the sale of AIGA’s building in New York City. At this pivotal point in our history, the board
adopted a revised strategic framework which articulates four strategic focuses for the organization and outlines the process and timeline for funding decisions.
Section: About AIGA -
AIGA Insight, governance, AIGA news
Design feedback shouldn't be a painful process. In fact, if it's a painful process, I'd say someone's not doing it right. The most successful projects are usually ones with a collaborative workflow between a well-balanced team of designers, developers, project management, and of course — clients! It's essential to have a healthy feedback process, in which the client knows exactly what feedback is most helpful for the next round of revisions, and the designers and developers know how to translate and solve those problems.
I know, I know, both web teams and people who have hired web teams are out there groaning right now (we get it, and this isn't a soapbox). Everyone has had their fair share of difficult projects and poor communication, but it doesn't have to be that way. In efforts to improve the feedback process for web clients and design teams alike, I'm writing this two-part article about How to Give Good Web Design Feedback, and Turning Client Feedback Into Your Best Work.
AIGA Las Vegas
Member since 2013
"Do Not Open It," Erik Marinovich's Beautifully Hand-Drawn Letter
August 27, 2014
AIGA New York
Michellanne Deutsch Li
AIGA San Francisco
Andrew M. Krigline
Erin M. Cameron
Allison M. Arno
Kathleen F. Meloy
Sydney H. Ward
AIGA Kansas City
http://t.co/D8RJEOCzRJ Lovely and fresh-feeling identity and packaging design for La Tortilleria in Mexico. http://t.co/pPIPwilQmA
2 hours ago
Has anyone taken the new @Moleskine Livescribe system for a test run yet? We’re dying to try it out for ourselves.
7 hours ago
“Certainty is a closing of the mind. To create something new you must have doubt.” —Milton Glaser
11 hours ago
Things To Do*
August 31, 2014
DxB Opening Keynote by Eddie Opara with intro by Liz Resnick
August 30, 2014
AIGA CO Board Retreat ’14
August 26, 2014
Turner Duckworth Holiday Card 2009
What every business needs