Forgot your username or password?
NEW YORK—August 15,
2011. AIGA’s Design Leaders Confidence Index continued to drop
in the most recent quarter. For the second quarter of 2011, the index slipped from 101.42 to 92.27—a level not seen since July 2009 when it was climbing out of a two-year slump and, officially, the recession was declared over.
The current decline is not surprising, given the substantial media attention that has focused on the economy and its weakness over the past eight months.
The Conference Board Measure of CEO Confidence, which had risen in the first quarter of 2011, also retreated sharply in the second quarter. The measure now reads 55, down from 67 last quarter (a reading of more than 50 points reflects more positive than negative responses). Among chief executives who expect profits to rise, 57 percent believe market demand growth will be the primary driving force. While consumer
confidence was up 1.9 percent in the second quarter, overall consumer demand appears relatively anemic and federal deficit reduction measures are likely to suppress demand as well.
The most recent AIGA survey of more than 300 design leaders reflected that the majority of respondents were cautiously positive about economic conditions, with approximately 40 percent judging current business in both the general economy and the design economy about the same as six months ago, and approximately 38 percent believing it was moderately better. Roughly the
same percentage believed that both the general economy and the design
economy would be about the same or moderately better in six months.
Approximately 50 percent of these design leaders felt that their likelihood of hiring additional staff and purchasing additional hardware and software were the same. Compared with results from April 2011, 24 percent were moderately more likely to hire staff and 30 percent were moderately more likely to purchase new equipment.
These data suggest an overall drop in design leaders’ confidence from earlier periods, yet few believe conditions are deteriorating dramatically in the current time frame or in the coming six months.
AIGA is the professional association for design, a nonprofit
organization dedicated to advancing design as a professional craft, strategic
tool and vital cultural force. Founded in 1914, AIGA today serves more than
22,000 members through 66 chapters and 200 student groups across the United
States. AIGA stimulates thinking about design, demonstrates the value of design
and empowers the success of designers at each stage of their careers. Learn
more at aiga.org/about.
For further information, please contact: Jennifer
AIGA | the professional association for design
Tel 212 710 3136 Fax 212 807 1799
Each quarter AIGA conducts the Design Leaders Confidence Index, a survey of design leaders to assemble an authoritative statement on current conditions in the design economy.
Section: Tools and Resources -
This annual survey offers the most comprehensive overview of compensation data for the communication design profession.
Section: Tools and Resources -
NEW YORK—March 5, 2013. A new professional fellowship program developed by Design Ignites Change and AIGA aims to support social impact projects by providing seed funding and mentoring to creative professionals.
NEW YORK—February 12, 2013. AIGA’s Design Leaders Confidence Index inched upward in the fourth quarter of 2012, climbing from 100.51 to 101.72. Given the economic anxiety surrounding the Congressional ultimatum on the “fiscal cliff,” this sustained level of confidence seems to bode well for designers.
NEW YORK—February 5, 2013. A lifetime of achievement in design can take many forms. The 2013
recipients of the AIGA Medal, the highest honor of the design profession,
represent the range of contributions designers make to clients, future
generations and society at large—through inspiration, thoughtful critique,
social impact and the education of future design leaders.
M Joseph Mango
AIGA New York
Member since 2012
.@manualcreative's publication allows viewers to shuffle artworks as they see fit: http://t.co/dhcreqXYX3 #DesignEnvy via @ericfheiman
2 hours ago
This Thursday at 2:00 pm ET, @rtooms and Ashley Rundall are hosting a free AIGA webcast about designing with purpose: http://t.co/4iY3qNfdpN
3 hours ago
Call for entries: The AIGA @redesignawards want to hear your stories of sustainable design! http://t.co/R9h3dJoQIb Early deadline: May 31
4 hours ago
Creative Briefs: #022: Ellen Lupton
May 21, 2013
PechaKucha Night Pittsburgh, Vol 15
May 20, 2013
Cocktails & Creatives – Thursday, May 23
May 17, 2013
Writing for Visual Thinkers