AIGA launches “Design Envy” to showcase the best in design
Wide range of designers to curate daily examples of design excellence
NEW YORK—July 6, 2011. AIGA and Adobe® announce the
launch of Design Envy, a daily blog
featuring the best in design as chosen by a different curator each week.
Guest curators will be encouraged to share their “wish I’d done that”
discoveries—recent design that’s so creative, inspiring and effective, they
wish they had designed it themselves. While the curators are selected by AIGA,
the professional association for design, the envy-inducing work curators choose
to celebrate is entirely up to them.
A wide range of voices
Design Envy selections are chosen by designers, for
designers, and will draw from all design disciplines. Each day, the week’s
curator will post a new example to inspire and inform—through imagery,
compelling descriptions about effectiveness, and the creative minds behind the
work.
The first round of curators includes:
The most popular entries, as determined by votes from the
community, will become a special collection in the AIGA Design Archives—the richest
online resource for those who practice, study and appreciate great design.
A new channel for design excellence
With all the blogs and image-sharing sites already in
existence, why launch Design Envy? In short, the wide range of excellent work
happening in the profession doesn’t always come through in AIGA’s traditional channels
and publications—nor has there been a consistent way to discuss and interact
with the selections until now.
“Competitions and design annuals are inspiring tools, yet
they’re inherently limiting since the work chosen is entirely dependent upon
the work submitted,” explained Richard Grefé, executive director of AIGA. “We
developed Design Envy to expand the range of voices contributing to design
discussions, and to heighten the level of visual inspiration provided by
unexpected choices.”
So should visitors to the site be, quite literally, envious?
“Seeing a daily post of
great design may incur a twinge of envy,” noted David Rich, Adobe’s director of product marketing for design. “We trust that the envy is short-lived, and that
the work shown on Design Envy will inspire contemplation, lively discussion,
and instill the drive to be even better.”
Visit designenvy.org to
get inspired, discuss the entries and vote on your favorites.
About AIGA
AIGA is the professional association for design, a nonprofit organization dedicated to advancing design as a professional craft, strategic tool and vital cultural force. Founded in 1914, AIGA today serves more than 22,000 members through 66 chapters and 200 student groups across the United States. AIGA stimulates thinking about design, demonstrates the value of design and empowers the success of designers at each stage of their careers. Learn more at aiga.org/about.
For further information, please contact:
Jennifer Bender
AIGA | the professional association for design
Tel 212 710 3136 Fax 212 807 1799