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NEW YORK—February 10, 2011. AIGA today named renowned
jeweler Tiffany & Co. and home-care innovators
Method as the recipients of the esteemed AIGA Corporate Leadership
Award, for their contributions to design excellence and the
development of the design profession.
“A commitment to design excellence, deep in the DNA of an
organization, is not limited to any legacy or market segment. It is
built through enlightened corporate management and respect for
those customers you choose to serve,” according to Richard Grefé,
executive director of AIGA, the professional association for
design. “Tiffany & Co. and Method demonstrate individually and
share an unrelenting commitment to design—in order to make their
products more appealing and their brands more recognizable, of
course, but also out of genuine consideration for their consumers
and the environment.”
Both companies incorporate design throughout their businesses,
not just when it's time to think about a product's packaging or
Method laundry detergent
AIGA selected Method for applying design from within and
demonstrating outstanding business performance by using design as a
key differentiator. Since its founding a decade ago, Method has
made a deep and lasting impact on the home-care market, changing
the way that consumers perceive environmentally friendly cleaning
products. Case in point is the company's revolutionary laundry
detergent, where a focus on design at every stage helped create a
smaller package, more efficient formula and pump cap to prevent
common “overdosing” that happens when people over estimate the
amount of detergent needed.
Tiffany Blue Box ®
Tiffany & Co. was selected for utilizing design in a
distinctive manner and setting new standards for excellence in both
its products and customer experience. The “Tiffany Blue” box is
synonymous with quality and is representative of the company's
excellence in brand building through design. In fact, the Tiffany
& Co. brand has remained vital and relevant for so long by
making surprising and inspired choices, such as working with
collaborators from a wide range of creative disciplines—including
Jean Schlumberger, Elsa Peretti, Paloma Picasso and Frank
Method multi-purpose line
From the careful science and research invested toward making
safe, effective products to the design of its packaging, which aims
to reduce waste and utilize materials that are 100 percent
recyclable, Method has built brand authenticity by putting people
and the planet first. The success of Method has resulted in other
companies' following suit to make their products more sustainable
and their practices more transparent.
Jean Schumberger enamel bracelets
Tiffany & Co. works hard to ensure that its precious
materials are sourced through socially and environmentally
responsible means—no small feat in an increasingly complex
marketplace. Tiffany's namesake foundation further demonstrates
remarkable leadership—through vital support extended to
organizations committed to the conservation of natural resources
and to distinguished academic and cultural institutions dedicated
to the decorative arts.
AIGA will present the Awards to Method and Tiffany & Co.
this April in New York City at Bright Lights: The AIGA Awards,
where AIGA Medalists Steve Frykholm, John Maeda and Jennifer Morla
will also be honored. Design enthusiasts are welcome to attend the
event, which raises funds for scholarships, diversity initiatives
and the design profession.
AIGA is the professional association for design, a nonprofit
organization dedicated to advancing design as a professional craft,
strategic tool and vital cultural force. Founded in 1914, AIGA
today serves more than 22,000 members through 66 chapters and 200
student groups throughout the United States. AIGA stimulates
thinking about design, demonstrates the value of design and
empowers the success of designers at each stage of their careers.
Learn more at aiga.org/about.
For further information, please contact: Jennifer
AIGA | the professional association for design
Tel 212 710 3136 Fax 212 807 1799
This task force is charged with reviewing the role AIGA might play in recognizing, communicating and advocating remarkable design that has emerged from the graphic design tradition—experienced in many media and forms today.
Section: About AIGA -
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Matériel, Issue One