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NEW YORK—January 20, 2011.In
an era where books can exist along a spectrum of formats from
e-books to apps to printed volumes, today's communication designers
are exploring the craft of modern book design and the art of
publishing. The annual “AIGA 50 Books/50 Covers Competition”
celebrates this by highlighting the most effective printed books
and book covers.
The exhibition at AIGA,
designed by Triboro.
Fifty publications were chosen specifically for their unexpected
cover designs—including a holographic cover and a cookbook with no
food pictured on the jacket—while book design as a whole was
carefully considered for the other fifty selections, from the
choice of type and paper to the binding, cover and overall
“There's something to be said for the very tactile nature of a
book,” noted AIGA Executive Director Richard Grefé. “Drawn in first
by the cover, then its heft, the feel of its pages and the
compositions of its spreads, viewing these selections is a welcome
annual event. There is endless speculation on the future of books,
but there are still written works that warrant the dimensionality
and tactile experience of the physical object.”
The exhibition catalogue, available at Blurb.
But simply memorializing a medium isn't AIGA's intention.
“AIGA's books competition serves to bring our attention to the
creativity of the form—beyond the traditional format and expected
components—as well as the role design plays in the effective
communication of ideas,” added AIGA Exhibitions Director Gabriela
As a whole, these hundred examples of intriguing covers and
stunning design and production indicate that the printed book is
not going away—it's evolving.
AIGA is publishing a new
catalogue chronicling each of the year's book and book cover
design selections along with jurors' comments, a worthy addition to
any book lover's library. Created with Presenting Sponsor Blurb—the
creative publishing platform that enables anyone to design,
publish, promote, and sell their own book—the catalogue is
now available for preview and purchase online.
Selections from the competition are featured in a traveling exhibition,
now on view through April 8 at the AIGA National
Design Center in New York. Visitors outside of New York are
encouraged to explore the selections in the
AIGA Design Archives, a resource of design inspiration
available to all.
The only comprehensive survey of its kind, “AIGA 50 Books/50
Covers” has long identified and celebrated the best work in the
field. Selections are housed in the AIGA Design Archives online,
and join the physical collections of the Rare Book and Manuscript
Library at Columbia University and the Denver Art Museum.
AIGA is the professional association for design, a nonprofit
organization dedicated to advancing design as a professional craft,
strategic tool and vital cultural force. Founded in 1914, AIGA
today serves more than 22,000 members through 66 chapters and 200
student groups throughout the United States. AIGA stimulates
thinking about design, demonstrates the value of design and
empowers the success of designers at each stage of their careers.
Learn more at aiga.org/about.
For further information, please contact:Jennifer
AIGA | the professional association for design
Tel 212 710 3136 Fax 212 807 1799
New York, NY—September 29, 2014. As the definition of
“design” continues to broaden, so too will the scope of AIGA’s biennial
design and business conference. Next month, leading
thinkers-practitioners-writers-educators will converge in New York City
at “Gain” to consider many facets of the design of business for the
New York—September 23, 2014. Next week, AIGA, the professional
association for design, opens “Dan Friedman: Radical Modernist”—a
vibrant and inspiring retrospective of a designer who pioneered New Wave
design while carving his own path from academia to corporate design,
experimental European commissions and AIDS activism in the East Village
art scene. This exhibition is organized and designed by AIGA Medalist
Chris Pullman and Laura Varrachi of LVCK Environmental Graphics with
support from Dan Friedman's brother Ken Friedman.
New York, NY—September 25, 2014. AIGA and Wacom announce the launch of “Rise & Shine,”
a new video series that goes behind the scenes of the diverse practices
of six up-and-coming communication designers. Viewers are invited to
travel across the United States with AIGA, the professional association
for design, and Wacom, the leading producer of intuitive design tools,
to visit a range of talented, emerging designers working today and find
out what fuels their creativity. The series offers a closer look at
everything from creative processes and big career breaks to the
techniques and technology they use to realize their visions.
NEW YORK—September 18, 2014. AIGA, Design Observer and Designers & Books today published results of the 2013 “50 Books/50 Covers” competition. A panel of jurors including Michael Bierut, partner at the New York design firm Pentagram; Jessica Helfand, founding editor of Design Observer; and Peter Mendelsund, associate art director of Alfred A. Knopf Books chose 50 outstanding books and 50 exceptional covers.
This task force is charged with reviewing the role AIGA might play in recognizing, communicating and advocating remarkable design that has emerged from the graphic design tradition—experienced in many media and forms today.
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